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Young Managers’ Perspective

Young Managers’ Perspective. The Future of the Industry. Launched 2015 Over 40 Members Averaging 15 participants at each meeting 3 Meetings Appetite for networking and education Supported by Colt Mackenzie McNair Hosted by Bob Williams and Mike Hyde Email to join.

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Young Managers’ Perspective

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  1. Young Managers’ Perspective The Future of the Industry

  2. Launched 2015 • Over 40 Members • Averaging 15 participants at each meeting • 3 Meetings • Appetite for networking and education • Supported by Colt Mackenzie McNair • Hosted by Bob Williams and Mike Hyde • Email to join

  3. The Future of the Game - Challenging Times

  4. The Manager of the Future • Managers, not Secretaries • Golf Club Management as a profession, not a second or third career • Managers to be promoted from within, or to move from related golf club roles

  5. The Manager of the Future • Whilst the average age of managers is likely to reduce, there can sometimes be no substitute for experience • The GCMA facilitates good managers sharing best practice • Young managers embrace education and knowledge sharing

  6. The Manager of the Future: • Time may move on, but somethings will never change • Challenges remain the same

  7. Managers and their clubs • Managers will manage the business • Some clubs will retain traditional roles • Some will choose to or will have to merge some of these classic structures

  8. The role of the • Offer support • Facilitate networking • Connect likeminded individuals • Share best practice • Promote and advance golf club management • Ensure that “Directors direct, Managers manage and Members enjoy!”

  9. Challenges for the • To professionalise the Eduation Programme • To work with other bodies to provide the very best training and education • To raise awareness of the organisation to the general golfing public • To ensure the GCMA is the go to place when clubs are looking to recruit a manager, as the PGA and BIGGA are for their members

  10. The future role of the PGA Professional • Continued decline of old ‘Club Professional’ role • PGA Professionals to increasingly specialise in either retail, coaching, club fitting or management • Fewer ‘jacks of all trades’ • Successful clubs have proactive Professional it their heart

  11. Challenges for the PGA • The professional of the future must reflect a changing industry • Professionals must specialise • Golfing and business abilities to be main selection criteria • Help clubs make best use of their Golf Professional • Develop opportunities for Professionals to become Club Managers

  12. The future role of the Course Manager & Head Greenkeeper: • Will remain one of the golf clubs most important assets • In many cases will need to become better managers • Tighter budgets and tighter regulations – same course quality • Embrace new technologies • Will need to continually educate themselves • Some may wish to move into Club Management

  13. Challenges For BIGGA • To better educate the Course Managers & Greenkeepers of the future • More varied opinion providers • Facilitate club management aspirations • Educate clubs

  14. 2015 vs 2025 – our predictions • Average age 55 • 14.5% of GCM’s are under 40 years old • Managers: Male 80% Female 20% • 50% of GCM’s manage only one club in career • Average length of service for a GCM is 6 years 5 months • The Golf Club market has gradually reversed the decline in • golf participation in most areas • Only 14% females play golf in the UK (lowest in Europe) • Private members clubs have a strong volunteer committeestructure – yet are beginning to see a downturn in willing volunteers • Average age 45 • 20% of GCM’s are under 40 years old • Managers: Male 75% Female 25% • GCM’s will work at more than 5 different clubs in career • Average length of service 4 to 5 years • The Golf Club market has remained buoyant over the last five years with more women and children having access to the game 20% females play golf in the UK (still lowest in Europe) • Private members clubs are recruiting less volunteers toassist with the governance of the golf club • Commercial and Private members clubs have developed the business through a greater emphasis on formal education

  15. Questions • The qualification aside, how else will the link between GCMA/PGA/BIGGA enable Professionals and Course Managers to achieve the role of Club Manager in the future? • How can Club Managers help Head Professionals and Course Managers progress into Club Management? • Given the importance of the role of the Professional in a golf club, are there too many PGA Professionals being qualified, therefore diluting the quality? • How do you see the role of Club Manager evolving over the next 10 years? • What is the biggest challenge facing golf clubs? • What is the role of the three Associations in helping to turn around golf participation? • Does golf need one all-encompassing governing body?

  16. Sandy Jones Jim Croxton Bob Williams DOYOUAGREE?

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