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KEY POINTS • What is Digital Marketing? • Benefits of Digital Marketing • Why Digital Marketing • What does Digital Marketing consist of • Conclusion
Definition • What is Digital Marketing ? “Digital marketing” is the process of building and maintaining customer relationships through online activities to generate sales and capture customers that are searching on the Internet for answers. Digital marketing is an umbrella term for the marketing of productsor services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Why Digital Marketing? • Digital Marketing is the term used for the promotions that are carried out on the web. The term Digital Marketing is self-explanatory. It suggests a shift in the traditional methods of marketing. There is a broad Digital Marketing scope at present as the digital media is the new media that works with the help of internet and has proved to be the fastest medium of mass communication. • Digital marketing provides increased advantage for brands and businesses. It is now common for consumers to post feedback online through social media sources, blogs, and websites about their experience with a product or brand.
Lets look some Key Components SEO (search engine optimization) A web search engine is a software system that is designed to search for information on the World Wide Web. The search results are generally presented in a line of results often referred to as search engine results pages (SERPs). The information may be a specialist in web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained only by human editors, search engines also maintain real-time information by running an algorithm on a web crawler.
Social Media Marketing Social media marketing (SMM) is a form of Internet marketing thatutilizes social networking websites as a marketing tool. The goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customerreach.
Branding The definition of “brand” seems obvious at first, but surprisingly it can be misunderstood. Does brand just refer to a company’s logo, its colors, and its name? Or, is a brand defined as the overall identity of a company and its perception in the market? The paradox is that every marketer knows that their brand should be at the core of their company, however, many can’t clearly define what a “brand” is. Before diving into brand marketing, let’s clarify exactly what determines a brand.
Conclusion • The study started with the aim to analyze the different issues related to the digital marketing. Based on the discussion it has been found that in case of the digital marketing the most important aspect is to connect with the users. The ladder of engagement has shown the approaches to attach with the customers. The study has also revealed that in order to utilize the digital marketing in an effective way, the companies are required to design an effective platform. With the example of Pinterest the effectiveness of a social media platform has been discussed. The current trends in the digital marketing have also been discussed in thestudy
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