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GENDER Women 52.0% Men 48.0%

Total Adults Target Profile. GENDER Women 52.0% Men 48.0%. OCCUPATION White Collar/Mgr/Prof 33.0% Retired 28.4% Working Women 26.1% Blue Collar/Operative 8.9% Clerical 7.6%. LIFESTYLE GROUPS Secure Seniors 24.1% Golden Oldies 22.1% Achievers 19.1%

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GENDER Women 52.0% Men 48.0%

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  1. Total Adults Target Profile GENDER Women 52.0% Men 48.0% OCCUPATION White Collar/Mgr/Prof 33.0% Retired 28.4% Working Women 26.1% Blue Collar/Operative 8.9% Clerical 7.6% LIFESTYLE GROUPS Secure Seniors 24.1% Golden Oldies 22.1% Achievers 19.1% Established Families 17.9% Family Starters 15.9% Women OTG 14.8% Singles 12.5% Middle America 8.5% The Blues 8.4% Limiteds 6.4% HOUSEHOLD INCOME Less Than $20K 12.6% $20-$30K 11.4% $30-$50K 24.0% $50-$75K 16.6% $75K+ 35.4% ETHNIC BACKGROUND Caucasian 71.4% Hispanic 14.0% African American 11.0% Other 3.6% AGE RANGES 18 - 24 9.6% 25 - 34 13.6% 35 - 49 25.5% 50 - 54 7.1% 55 - 64 15.5% 65+ 28.6% YEARS/PRESENT COMMUNITY 1 - 2 Years 3.3% 3 - 4 Years 4.9% 5 - 9 Years 12.9% 10+ Years 79.0% NUMBER OF CHILDREN No Children 61.1% 1 Child 16.1% 2+ Children 22.8% Source: Marshall Marketing Communications Inc. 2009

  2. National Your Market National Your Market “ Singles ” (17%) (12%) (13%) “ Singles ” “ Limiteds ” “ Limiteds ” (6%) • Age 18 - 54 (avg. = 36) • Avg. Age = 39 • Single/Divorced/Separated • Income < $30K • No Kids in HH • Employed (18%) (17%) (14%) (18%) “ Family Starters ” “ Family Starters ” “ Achievers ” “ Achievers ” • Age 18 - 49 (avg. = 34) • Age 25 - 64 (avg. = 42) • Married/Living Together • Income $75K+ • Kids < 11 years old • College Grad+ Education “ Middle America ” “ Middle America ” “ The Blues ” “ The Blues ” (11%) (12%) (11%) (10%) • Age 25 - 54 (avg. = 39) • Age 18 - 64 (avg. = 38) • Income $30 - $75K • Blue Collar/Operative/Service • Kids in HH/Married • H.S./Some College/Vo - Tech (16%) (22%) “ Established Families ” “ Established Families ” (16%) (21%) “ Secure Seniors ” “ Secure Seniors ” • Age 35+ (avg. = 48) • Age 50+ (avg. = 61) • Married/Living Together • Income $50K+ • Kids 12 - 17/18 - 24 in HH “ Golden Oldies ” (19%) (25%) “ Golden Oldies ” “ Women OTG ” “ Women OTG ” • Age 55+ (avg. = 69) (14%) (15%) • WW 18 - 64 (avg. = 38) • Income < $50K • 1+ Kids in HH • No Kids in HH Lifestyle Segments Source: Marshall Marketing Communications Inc. 2009

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