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Marketing Template

Marketing Template . How to Market Your Church Workshop, May 9, 2012. Review Your Church. Church of the Heavenly Secret, l ocated in beautiful downtown Anywhere, USA Currently has 72 members, 40 regularly attend Average age is 62

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Marketing Template

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  1. Marketing Template How to Market Your Church Workshop, May 9, 2012

  2. Review Your Church • Church of the Heavenly Secret, located in beautiful downtown Anywhere, USA • Currently has 72 members, 40 regularly attend • Average age is 62 • Website needs work, communications (internal and external) are poor • Active and engaged vestry • Ready to invite and accept new members and change

  3. Review Your Market • The real estate commission is showing an increase in sales in single family homes near the church. • The census reports an increase in young married couples in the area. • A recent survey by the local seminary showed that what most people are looking for is an opportunity for spiritual growth.

  4. Review Your Competition • It’s not the other Episcopal Churches in the area! • There’s a mega church 20 miles down the road that packs them in every Sunday. • The service most attended by young couples is the 8:30 or 9 a.m. time slot.

  5. Goal and Objectives • Goal: Grow the Church • Objectives: • Increase the number of visitors by 40% to the 9 a.m. Sunday service • Target young couples, with and without children • Increase the attendance at adult education by 35% • Convert 15% of visitors to members

  6. Strategies • Strengthen the 9 a.m. service to be the most visitor friendly • Bulletins explain Episcopal liturgical practices and include all of the educational opportunities at your Church • Greeters at the doors • Options for children • Create a robust, interactive, and flexible adult education program • Rectors and vestry are available for conversation after the service

  7. Positioning • Advertising • Public Relations • Direct Marketing • Website • Social Media

  8. Advertising • Online is the best value for reaching your target audience: Google Adwords, Facebook, Yahoo • Get on the lists: Yellowpages.com, superpages.com, churchangel.com, your local CVB • All advertising roads should lead to your website • Use print ads for special services, programs, events, listings in the religion section

  9. Public Relations • Take your local paper’s reporter/editor out to lunch • Provide accurate, brief releases that will appeal to their audience • More (releases) are not better • Press release template is provided

  10. Direct Marketing • Targeted • Flexible • Tangible • Measurable • Cost-Effective

  11. Website • The single most effective way to attract visitors • Does not have to be expensive or complicated • Does have to have a dedicated content manager • Be aware of what content your audience wants, not what your staff wants • wordpress.com, blogger.com, or the Episcopal Church’s template

  12. Internal Communications • Knowledge is powerful • Creates a firm foundation when everyone is on the same page • Empowers your membership • Switch to e-newsletters where appropriate, they are efficient and cost-effective • Again, drive everyone to your website

  13. Social Media • The new “word of mouth” • Recruit ambassadors • Blogs, Facebook, Twitter • Think of it as your virtual “coffee hour” • Photos and videos can give real, tangible insight to your Church

  14. Action Plan • Budget • Volunteers/assignments • Schedule/benchmarks

  15. Evaluation • Tracking your web traffic - Google Analytics

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