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[TEMPLATE] Integrated Marketing Campaign

[TEMPLATE] Integrated Marketing Campaign. For more information, see " How to Create an Integrated Marketing Campaign " on insights.newscred.com. [Insert Campaign Name]. Campaign key message/theme. Business Objectives + KPIs.

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[TEMPLATE] Integrated Marketing Campaign

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  1. [TEMPLATE] Integrated Marketing Campaign For more information, see "How to Create an Integrated Marketing Campaign" on insights.newscred.com.

  2. [Insert Campaign Name] Campaign key message/theme

  3. Business Objectives + KPIs • In this section, you’ll define your integrated marketing goals and the KPIs you’ll measure for success.

  4. This is your primary campaign goal. • This is your secondary campaign goal. • This is your tertiary campaign goal. • Add any additional goals. Campaign Goals Note what the top business goals are for the campaign. Be sure that all your key stakeholders align on the goals.

  5. Below are sample KPIs for an integrated marketing campaign. Update this section with your success metrics. KPIs for Measuring Success

  6. Stakeholders • In this section, you’ll identify the stakeholders for each function of the integrated marketing campaign.

  7. StakeholdersWho owns each section of the campaign?

  8. Target Audience • In this section, you’ll define who you want to reach in your integrated marketing campaign.

  9. Target Audience • Demographics: gender, age, ethnicity, career, industry, income, marital status • Psychographics:values, beliefs, habits, hobbies, responsibilities • Job title and level: • Challenges + pain points: • Preferred content formats: e.g. blogposts, videos, social media posts, e-book, email • In this section, you will define your buyer personas.

  10. Strategy • In this section, you’ll identify the action items for each section of your integrated marketing campaign.

  11. Map of Content Strategy

  12. Map of Social Media Strategy

  13. Map of [insert function* here] Strategy *Additional functions may include: (ie Demand gen, event, ABM, etc)

  14. Measurement • In this section, you’ll record the outcomes of the campaign in relation to your KPIs, as well as your team’s efficiency.

  15. Measurement Framework – Quantitative Analysis • Use the below template to measure and report on your KPIs for the campaign.

  16. Measurement Framework – How Well Did your Team Collaborate? • Use the below template to measure and report on your team’s operational efficiency.

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