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MKB strategie Microsoft NL

MKB strategie Microsoft NL. Pieter Burghouts Business Manager MKB 3 april 2008. STRATEGIE?. 5 Elementen van Strategie. 3. Bron: Academy of management Executive, 2005. stap 1. stap 2. stap 3. stap 4. stap 5. Grootbedrijf. Perform . Point. 1. Developer tools. Live Search.

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MKB strategie Microsoft NL

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  1. MKB strategie Microsoft NL Pieter Burghouts Business Manager MKB 3 april 2008

  2. STRATEGIE?

  3. 5 Elementen van Strategie 3 Bron: Academy of management Executive, 2005

  4. stap 1

  5. stap 2

  6. stap 3

  7. stap 4

  8. stap 5

  9. Grootbedrijf Perform. Point 1 Developertools Live Search Middenbedrijf Win Mobile Dyn NAV/AX Kleinbedrijf Dyn CRM • STAP 1: ARENA • Waar willen we actief zijn? • Welke producten? • Welke marksegmenten? • Welke geo gebieden? • Welke technologien? • In welke fase van de waarde keten? Developertools SharePoint Live Search Live Search Exchange Win Mobile Win Mobile DynEntrepr. Dyn NAV Office System Dyn CRM Dyn CRM Vista Office System Office System System Ctr Vista Vista SQL OneCare ForeFront ForeFront SBS EBS Windows Serv 9 Source: Academy of management Executive, 2005

  10. 5 Elementen van de MKB Strategie 2 P P P • STAP 2: VEHICLES • Hoe komen we daar? • Op eigen kracht? • Met partners? • Overnames? 10 Source: Academy of management Executive, 2005

  11. 5 Elementen van de MKB Strategie 3 • STAP 3: ONDERSCHEIDEND VERMOGEN • Hoe winnen we? • Imago? • Prijs? • Maatwerk leveren? • Styling? • Product betrouwbaarheid? PLATFORM 11 Source: Academy of management Executive, 2005

  12. 5 Elementen van de MKB Strategie 4 • STAP 4: ECONOMISCHE LOGICA • Waar rookt de schoorsteen van? • Lage prijs, vaak verkopen • Hoge prijs door uniek product 12 Source: Academy of management Executive, 2005

  13. 5 Elementen van de MKB Strategie • Platform propositie • Portal • Partner • PR • Portal Traffic -> Partner Solution Marktplaats • Online Relatie aangaan 5 • STAP 5: FASERING • Waarmee beginnen we en wat zijn stappen daarna? • Wat heeft prioriteit • Wat is logische volgorde • Hoe snel moeten we gaan? 13 Source: Academy of management Executive, 2005

  14. pieterb@microsoft.com

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