ACA National Council of Leaders Meeting

1. ACA National Council of LeadersMeeting Friday, January 18, 2013 1:00 – 2:00 p.m. EST (via webinar)

2. Kurt Podeszwa Welcome!

3. Professional Development Center – Deb Bialeschki Growth Strategy Updates

5. Our Goals…. ACA’s Professional Development opportunities are designed: • for ALL youth development and camp professionals regardless of experience level… • to equip them to deliver transformational experiences of high quality in all job positions • to promote the pursuit of professional goals

6. Successes!!!(and counting) • 25 online courses • 31 recorded webinars • 1,527 eligiblehours of CECs for all courses and local, regional, and national events • 5,395 total learners • Searchable events calendar (local and national) • 4 comprehensive staff training certificates • Entry-level program staff • Experienced program staff • Middle managers • Camp directors • Educational history for members (track their own development and CECs) • 13 Core Competencies Framework

7. Where and By Whom?? WHERE??? WHO OFFERS??? Subject Matter Experts who design online courses and webinars Outside organizations endorsed by ACA National staff Local level trainers, experts, and professionals • In your home/office (online courses, webinars, books & DVDs) • At local ACA events (conferences, trainings) • At camp or youth programs • At national and regional events

8. Professional DevelopmentEducational Opportunities • E-Institute (online courses/webinars) • Staff Training Certificates • Continuing Education Credits (CECs) • ACA Conferences and trainings • Educational Endorsement Program • ACA Signature Courses (NDO) (in-person training) • Colleges/Universities Directory • ACA Bookstore • Job Center

9. 2013 Online Courses for Directors & Administrators

10. 2013 Online Courses for Counselors & Front-Line Staff

11. Great PD Resources For Local Offices!! • Searchable Calendar (all aligned/endorsed events): http://www.acacamps.org/events • E-Institute (online courses/webinars): http://www.acacamps.org/einstitute • ACA Learning Center (access online courses): http://learn.acacamps.org/ • Staff Training Certificates: http://www.acacamps.org/pdc/certificates-of-added-qualification • Core Competencies: http://www.acacamps.org/pdc/core-competencies • Resources for PD/Ed Chairs: http://www.acacamps.org/volunteers/edchairs/resources • PD Inventory of Local Offerings • EEP Alignment Form • PDC Promotional Video • NDO Course Materials • Speaker Agreement Template • Sample Conference Budget • Insurance Certificate Request • Event Planning Checklist • PD/Ed Chair Planning Grid • Event Submission Form • Helpful ACA Links (Web Gems!) • See Handout for MORE!

12. NEW!!! Professional Development Resource Catalog!! Mailed to all members Print copies available for local events!

13. Quality Staff = Quality Programs!

14. Membership and Customer Growth – Grechen Throop Growth Strategy Updates

15. MEMBERSHIP What’s Up with the Member CampPilot?

16. Background • One of three growth strategies • ACA’s Mission • 20/20 Vision Positive impact on more camps and camp professionals who will have a positive effect on more children

17. More Recent Background • Atlanta meeting • Design group • Fiscal modeling • Communications

18. ACA Membership Types • Individuals – 9,000+ • Camps – 2,700+ (2,400+ accredited) • Businesses – 300+ * As of mid-December 2012

19. ACA Membership & Services

20. Member Camp Target Markets Camp & Camp-Like Programs • Afterschool • Short-term Religiously Affiliated • Short-term Health Related • Government (Parks & Recreation) • Programs Outside the U.S. * * CUSTOMIZABLE Locally* *

21. Is There a Logo? Logos • NO member camp • YES accredited camp • YES business affiliate • YES Camp Gives Kids a World of Good Language • I’m a member of ACA

22. What about the Statement of Minimum Practices? • Statement of Minimum Practices • IS NOT part of application process • IS part of follow-up education

23. How Much Does It Cost?

24. How Much Does It Cost?

25. What’s the Timing? 1/10 staff meeting Now soft launch 1/25 web pages live 1/25 staff meeting 1/30 staff e-mail 1/30 mail to members 2/1 e-mail to members

26. The Launch Locally • Now • Available in all local areas ** Customizable ** • Investment pilot in some local areas

27. What Exactly Are We Selling?

28. Staff Training

29. Modeling Spreadsheets Rhonda B

30. New Member Packet • Welcome Letter • Member Discount Code for Bookstore • PurchasingPoint Reminder • Resource Catalog • Tell Me More • Review & Improve (Minimum Practices Education) • Whom to Contact • Benefits (1-pager)

31. Resources! • ACA Web Site (FAQs) • Letter to Membership • Member-Only Area • Benefits (1-pager) • ACA Fact Sheet • Applications • Membership Coupons • Tell Me More • PDC • Resource Catalog • Voice for Excellence • CRM Reports • Other Staff & Volunteers!

32. Benefits

33. Benefits

34. PDC

35. Resource Catalog

36. Voice for Excellence

37. ACA Fact Sheet

38. Post Cards & Labels

39. What Does Success Look Like? • More programs serving campers at a higher level • Increase number of camps / programs • Increase number of customers • Identify challenge points • Identify success points • Cross-geography support

40. QUESTIONS?

42. Kurt Podeszwa Draft Operating code,Introduction

43. Jani Brokaw February In-Person Meeting

44. Review of Draft Meeting Points February Agenda • President’s Report • Affiliate & LCOL Task Force Reports • Emerging Issues Discussion • Growth strategies Work • Operating Code Review and Approval • Feedback and Ideas

45. Expectations of NCOL Members Prior to Meeting • Connect with respective local councils and boards re: • Emerging issues facing local area • Emerging societal issues impacting youth and camp experience • Local priorities related to ACA’s growth strategies • Review web pages for three growth strategies-be prepared to engage in discussions • Review draft Operating Code

46. Logistics Overview for February Meeting – Jude Bevan • Tuesday, February 12, 2013 8:30 am – 12pm., Hyatt Regency Dallas • Two representatives from each local office • Notify ACA regarding who is participating • Questions, comments

47. Kurt Podeszwa Recap and Closing