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Leaders’ Meeting . June 2012. Agenda. KPI’S. Key Performance Indicators. Business Update. Leaders details report in the WIKI. Question time. TELL ME. GOALSETTING MAY. WINNER FOR MAY. Goal Weight Setting. Completing the Enrolment Form – Member Goals. New Look Magazine.
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Leaders’ Meeting June 2012
KPI’S Key Performance Indicators
Business Update • Leaders details report in the WIKI
New Look Magazine • Weight Watchers magazine has been reborn with a new look and feel starting with the next issue, July 2012! • We want to ensure our magazine is a lively and engaging experience for all our readers, and offers helpful layers of inspiration and information for those on the Weight Watchers program. • It’s been redesigned with a younger, more vibrant feel to reflect its focus on promoting an active healthy lifestyle. It’s colourful, fun – and is now the only magazine in Australia always having real women (not models!) on the cover.
Leaders’ Incentive • The competition will run between 13th June and 11th September. • One leader each from the six regions who generates the highest number of subscriptions, calculated as a percentage of total attendances at meetings, during the on-sale period of the July, August and September 2012 issues will win a cheque for AUS $500. • The six regions are: New Zealand; NSW and ACT; Victoria and Tasmania; Queensland and the Northern Territory; South Australia; and Western Australia.
JULY- Yum 2012/2013 • Promotion Period: 1st July- 11th August (6 wks) • YOUR FOCUS • “We’ve inspired your members, • now it’s your turn to inspire us!” • Opportunity for you to share your favourite • low ProPointsvalues recipes using the same in meeting • Weight Watchers snack products used in Yum 2012/13. • It’s as easy as sending the recipe with a low res photograph via email to • Renee Spiteri rspiteri@weightwatchers.com .auby 11th August • Top 10 recipes will be considered for YUM 2013/2014 • The winner will have their recipe featured as the cover recipe of YUM 2013/14 • Announced - 28th of September • Let the creative cooking begin!
August product launch Microwave Steam Bags YOUR FOCUS • Please take a copy of the NEW Steam Bag Cuisine booklet & one Weight Watchers Steam Bag. • Be the first to try our new product. • Spread the word that this new product is • coming soon. • See Connect and E-news for more details. Launch period: August
Engaging Activities for Adult Learners (Members)
Criteria for feedback on each activity Provide feedback on how each Leader: Set up the activity – clarity, simplicity, relevance to the topic Ran the activity – ensured full participation, making it fun and engaging, inclusive of all members Used the activity to meet some of the different VAK & adult learning needs in the activity Used the activity to encourage the use of eTools Debriefed the activity so members could see what they had learned
Engaging our members What are you going to do differently in your meetings?
MID AUGUST Foods Clearance Promotion • Promotional Period- 12th August – 22nd September ( 6 weeks) • The Offer- Buy Any Two, Get Two Free (6 variants below included) • Collateral Delivery- Once offer and lines approved ( A4 POS ready for July mail out) Final artwork approval and to print required the 28th June.
NPD- SPICY SOY NIBBLIES & CHOC BANANA TOFFEE BAR AUGUST LAUNCH ( Warehouse 22 June) OCTOBER LAUNCH ( Warehouse date TBC)
SEPTEMBER Cookbook launch –Takeaway At Home A2 display poster On “THE SOURCE” Leaders downloadable selling tips
OCTOBER- Dessert Sauces Launch plan • Promotion Period : 7th October- 3rd November ( 4 weeks) • Member promotion: Buy any dessert sauce and receive a free Dessert Sauce Date Clip • ( A4 POS with memo –August Mail out) • Additional promo proposal: • “BUY TWO DESSERT SAUCES AND RECEIVE FOR FREE OUR WEIGHT WATCHERS MEASURING SPOONS…” • Free value $12.90 that translate to more than ½ price. • It’s a compelling offer and it’s driving people to try both variants and support launch. • GP 49% but its’ a relevant offer as 40ml one serve for 1 ProPointsvalue is two table spoons and will drive the new category • Assist in clearing excess spoon stock. • LEADER FOCUS IN PREPARATION FOR LAUNCH • At the September leaders all leaders will receive 4 recipe cards and a sample of each variant (NOTE: Recipe Cards due in the warehouse 16th July) • Currently working with Operations to have our dessert included in buffet lunch.
Licensing – August Promotion • ProPoint’sPantry Booklet • (Updated recipes, new products and in meeting section) • Proposal: To send out an A3 poster promoting FREE offer to be displayed in meetings from August. (Send out in the July Mailout)
HLA 540 entries so far, with 272 completed and 11,000 People’s Choice votes • Entries close next week – 27 June • Collation of results and internal judging the following week • State and NZ judging w/c 30 July • This years HLA Gala event will be at the fabulous Zeta Bar at The Hilton • Wednesday, 19 September
Magazine AUGUST COVER - WORK IN PROGRESS *New price point now starting with Aug issue Retail $6.20 Member $5.70 LTM $5.10