Marketing Principles

1. 2019 Free Assignment Help Mia Jackson [Marketing Principles]

2. Marketing Principles Plan marketing mixes for two different Be able to 4.1 use the segments in consumer markets marketing 4.2 Illustrate differences in marketing products and services to businesses rather LO4 mix in different than consumers contexts 4.3 Show how and why international marketing differs from domestic marketing. Learner declaration I certify that the work submitted for this assignment is my own and research sources are fully acknowledged. Student signature: Date: In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and DISTINCTION grades Grade Descriptor Indicative characteristic/s Contextualisation M1Identify and apply strategies to find An effective approach to study and To achieve M1, use an effective approach to study and ∙ appropriate solutions research has been applied research and have effective judgement to understand the ∙ Effective judgements have been made concept and process of marketing. (Part A Task 1) M2 Select / ∙ A range of methods FREE ASSIGNMENT HELP Page 2

3. design and apply appropriate and techniques To achieve M2 use a range of methods and techniques to methods / techniques have been applied the relevant sources of information in the chosen company A range of sources of information has ∙ context to be able to use the concepts of segmentation, been used targeting and positioning. (Part A Task 1 ) M3 Present and communicate appropriate ∙ Coherent, logical development of principles/concepts for the intended To achieve M3, you need consistent and logical development findings audience of principles/concepts for the intended audience with the help ∙ A range of methods of presentation of appropriate methods of presentation to explain the various have been used and technical language elements of marketing mix along with additional elements. has been accurately used (Part A Task 1) D1 Use critical reflection to evaluate own ∙ The validity of results has been FREE ASSIGNMENT HELP Page 3

4. work and justify valid conclusions To achieve D1, evaluate the validity of results through the evaluated using defined criteria conclusion where ideas should have been justified to use the Conclusions have been arrived at ∙ marketing mix in different contexts. (Part A Task 2) through synthesis of ideas and have been justified D2 Take responsibility for managing and To achieve D2, you need to accommodate the unforeseen Activities have been managed ∙ area and the activities should have been managed organising activities The unforeseen has been ∙ efficiently to use the concepts of segmentation, targeting accommodated and positioning. (Part A Task 1) D3 Demonstrate convergent /lateral / Innovation and creative thought have To achieve D3, you need to apply creative innovation and self ∙ -evaluation to use the marketing mix in different contexts. creative thinking been applied (Part A Task 2) Unit number and title Unit 4: Marketing Principles FREE ASSIGNMENT HELP Page 4

5. Pearson BTEC Level 5 HND Diploma in Business Qualification Start date 03rd February 2014 Deadline/hand-in 30th May 2014 Assessor Mehedi Alam Marketing report based on industrial analysis Assignment title Purpose of this assignment To be able to learn how to prepare a report to present to the Managing Director of your chosen company. The purpose of this is to formulate a suitable marketing campaign for your chosen organisation. Scenario As a newly appointed Marketing Manager, you are required to carry out a detailed industry analysis for your chosen organisation. As a part of it you also need to carry out a market environment situation analysis using a range of tools and techniques suitable for each market situation. Task 1 (LO 1: 1.1, 1.2; LO2: 2.1, 2.2, 2.3, 2.4, 2.5; LO 3: 3.1, 3.2, 3.3, 3.4, 3.5) FREE ASSIGNMENT HELP Page 5

6. Explain the various elements of the marketing process and evaluate the benefits and costs of a marketing orientation for a selected organisation. As a part of developing marketing plan identify and analyse Macro and Micro environment with the help of appropriate tools and techniques. Propose segmentation criteria and choose a target strategy and positioning options for your selected product/service. Discuss how the buyer behaviour affects marketing activities in different buying situations. You also need to explain how the products/services should be developed to sustain competitive advantage. Explain how distribution is arranged to provide customer convenience and a pricing strategy as per marketing conditions. Plan and recommend marketing mixes along with additional elements for the two different segments and discuss how promotional activity should be integrated to achieve marketing objectives. To achieve M1, use an effective approach to study and research and have effective judgement to understand the concept and process of marketing. To achieve M2 use a range of methods and techniques to the relevant sources of information in the chosen company context to be able to use the concepts of segmentation, targeting and positioning. FREE ASSIGNMENT HELP Page 6

7. To achieve M3, you need consistent and logical development of principles/concepts for the intended audience with the help of appropriate methods of presentation to explain the various elements of marketing mix along with additional elements. To achieve D2, you need to accommodate the unforeseen area and the activities should have been managed efficiently to use the concepts of segmentation, targeting and positioning. Task 2 (LO 4: 4.1, 4.2, 4.3) Develop a marketing plan for the proposed strategy addressing the issues identified in the marketing analysis to use the marketing mixes for two different segments in consumer markets. Also you need to develop a marketing strategy to market the products and services into different context such as marketing products and services to an organisation. To achieve this focus on identifying differences between B2B and B2C marketing. Propose on implementing a marketing strategy to market abroad for which you may also need to identify the differences between international marketing and domestic marketing. To achieve D1, evaluate the validity of results through the conclusion where ideas should have been justified to use the marketing mix in different contexts. To achieve D3, you need to apply creative innovation and self- evaluation to use the marketing mix in different contexts. Summary of evidence required by student Evidence Evidence checklist presented Prepare a report, which should comply with the word count of 2500 with +/- 10% margin. You may use tables and diagrams to support your report to Task 1 illustrate the text. Prepare a report, which should comply with the word count of 500 with +/- Task 2 10% margin. You may use tables and diagrams to support your report to illustrate the text. Assignment brief Part B Unit number and title Unit 4: Marketing Principles Pearson BTEC Level 5 HND Diploma in Business Qualification Start date 28th April 2014 FREE ASSIGNMENT HELP Page 7

8. Deadline/hand-in 30th May 2014 Assessor Mehedi Alam Assignment title Marketing Plan Purpose of this assignment To be able to learn how to prepare a report to present to the Managing Director of your chosen company. The purpose of this is to formulate a suitable marketing campaign for your chosen organisation. Scenario As a newly appointed Marketing Manager, you are required to carry out a detailed industry analysis for your chosen organisation. As a part of it you need to give a presentation on the following task. Task 1 (LO 4: 4.1, 4.2, 4.3) Develop a marketing plan for the proposed strategy addressing the issues identified in the marketing analysis to be able to use the marketing mix in different context such as marketing products and services to an organisation. Explain the differences between B2B Vs B2C. Also suggest on implementing a marketing strategy to market abroad. What would be different from international marketing to domestic marketing? Summary of evidence required by student Evidence Evidence checklist presented A short presentation of 5-10 minutes. You may use tables and diagrams. The presentation must be also submitted as a printed copy at the time of Task 1 the delivery. Achievement Summary Pearson BTEC Level 5 HND Diploma in Business Assessor name Qualification Mehedi Alam FREE ASSIGNMENT HELP Page 8

9. Unit 4 Marketing Principles Student name Unit Number and title To achieve the criteria the evidence must show that the Criteria Achieved? Reference student is able to: (tick) LO 1 Explain the various elements of the marketing process 1.1 Evaluate the benefits and costs of a marketing orientation for a 1.2 selected organisation LO 2 Show macro and micro environmental factors which influence 2.1 marketing decisions Propose segmentation criteria to be used for products in different 2.2 markets Choose a targeting strategy for a selected product/service 2.3 Demonstrate how buyer behaviour affects marketing activities in 2.4 different buying Situations Propose new positioning for a selected product/service 2.5 LO 3 3.1 Explain how products are developed to sustain FREE ASSIGNMENT HELP Page 9

10. competitive advantage Explain how distribution is arranged to provide customer convenience 3.2 Explain how prices are set to reflect an organisation’s objectives and 3.3 market conditions Illustrate how promotional activity is integrated to achieve marketing 3.4 objectives Analyse the additional elements of the extended marketing mix 3.5 LO 4 Plan marketing mixes for two different segments in consumer markets 4.1 Illustrate differences in marketing products and services to businesses 4.2 rather than consumers Show how and why international marketing differs from domestic 4.3 marketing. Higher Grade achievements (where applicable) Grade descriptor Grade descriptor Achieved? Achieved? (tick) (tick) M1: Identify and apply strategies to D1: Use critical reflection to evaluate own work and justify find appropriate solutions valid FREE ASSIGNMENT HELP Page 10

11. conclusions D2: Take responsibility for M2: Select/design and apply appropriate methods/techniques managing and organising activities D3: Demonstrate M3: Present and communicate convergent/lateral /creative appropriate findings thinking Assignment Feedback Formative Feedback: Assessor to Student Action Plan Summative feedback Feedback: Student to Assessor Assessor Signature Date Student Signature Date FREE ASSIGNMENT HELP Page 11