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The Game Plan 2013 - 2017 Working Document D ecember 2012

The Game Plan 2013 - 2017 Working Document D ecember 2012. The NSWRL Strategic Plan complements the NRL Game Plan 2013 -2017. Vision, Mission, Values.

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The Game Plan 2013 - 2017 Working Document D ecember 2012

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  1. The Game Plan2013 - 2017Working DocumentDecember 2012

  2. The NSWRL Strategic Plan complements the NRL Game Plan 2013 -2017. Vision, Mission, Values

  3. The objectives are achieved in 7 key performance areas to ensure that all aspects of the Game in the state of New South Wales are developed optimally. OBJECTIVES Community Development Game Development Referee Development High Performance Governance & Administration Reach & Profile Financial Strength

  4. Key Outcomes KEY OUTCOMES • Participation growth • Registered players and officials average 3% annual growth. • Expansion of competitions • Grow existing competitions and to create new forms of competitions. • Representative teams success • Achieve sustainable and repeated success in all representative fixtures. • Revenue growth • Achieve sponsorship and marketing/events income growth of 10% p.a.

  5. KEY RESULT AREAS AND OBJECTIVES

  6. KEY RESULT AREAS AND OBJECTIVES

  7. KEY INITIATIVES

  8. THE BUSINESS

  9. SIZE AND SCOPE * 2012 statistics

  10. FUNCTIONS BUSINESS UNITS • 1. GOVERNANCE AND ADMINISTRATION • Organisational chart & Departments • Operational performance/ HR • Government & Local Council Partnerships • Risk Management & Compliance • 2. PARTICIPATION & COMMUNITY DEVELOPMENT • Participation (Clubs & School) • Liaising with National Development & NSW based NRL Clubs • Women & Girls • Indigenous & Multicultural • Disabilities • 3. JUNIOR COMPETITIONS • Domestic (Clubs, Schools) • Elite Junior, Schools • Interstate competitions • Rules & Regulations • Affiliate Bodies • Women/ Girls Rugby League • Club admin & Volunteers Education and Training 2. PARTICIPATION & COMMUNITY DEVELOPMENT 3. JUNIOR COMPETITIONS • 9. FINANCE • Financial Management • Accounts & Payroll • Facilities 1.GOVERNANCE & ADMINISTRATION • 4. HIGH PERFORMANCE • NSWIS • Regional Academies • Talent ID & Development • Representative Pathways • Profiling & Benchmarking 9. FINANCE • 8. EVENTS • Revenue creation –> corporates 4. HIGH PERFORMANCE 8. EVENTS 6. MEDIA & COMMUNICATIONS 5. REFEREE DEVELOPMENT 7.OPERATIONS & SPONSORSHIP • 7. OPERATIONS & SPONSORSHIP • SENIOR COMPETITIONS • NSW Cup, Bundy Cup • Sydney Shield • State Representatives • B. MARKETING • Brand Development • Sponsorship • Sponsorship Servicing • 5. REFEREE DEVELOPMENT • Coaching & Development Management • Recruitment & Retention • Mentoring & Assessing • Administration (Local Associations) • 6. MEDIA & COMMUNICATIONS • Media Operations • Information Services • Communications • Sponsorships • Database development

  11. 1. GOVERNANCE & ADMINISTRATION • VALUE TO THE GAME • Oversight & direction of NSWRL policies, strategies and programs • Professional presentation of the Game • Progressive merge of NSWRL & CRL • Shared services arrangement where applicable • FUNCTION • Organisational chart & Departments • Operational performance/ HR • Government & local council Partnerships • Risk Management & Compliance

  12. 2.PARTICIPATION & COMMUNITY DEVELOPMENT • FUNCTION • Participation • (Clubs & School) • Liaising with National • Development & • NSW based • NRL Clubs • Women & Girls • Indigenous & Multicultural • Disabilities • VALUE TO THE GAME • Player recruitment & retention • “Inclusion” programs • Creation of wider consumers -> 1st part of the chain” • Establish/strengthen links with NRL clubs • Awareness of game • Fan engagement • Health & education outcomes

  13. 3. JUNIOR COMPETITIONS • FUNCTION • Domestic (Clubs, Schools) • Elite Junior, Schools • Interstate competitions • Rules & Regulations • Affiliate Bodies • Women/ Girls Rugby League • Club admin & Volunteers Education and Training • VALUE TO THE GAME • Competition framework for talent developmentcatering for the aspirational player • Appropriate education programs for all levels of game officials including volunteers • Direct & support affiliate bodies

  14. 4.HIGH PERFORMANCE • VALUE TO THE GAME • Elite talent development Identify elite junior talent “state wide” • Mechanism to develop team success at all rep levels • Raise profile as Australia's no. 1 spectator sport • FUNCTION • NSWIS • Regional Academies • Talent ID & Development • Representative Pathways • Profiling & Benchmarking

  15. 5.REFEREE DEVELOPMENT • VALUE TO THE GAME • Opportunities for: • > Aspiring elite referees • >Broad based community referees • National policies, procedures & programs -> delivered by the state & its associations • Direct & support local associations in program delivery • FUNCTION • Coaching & Development Management • Recruitment & Retention • Mentoring & Assessing • Administration • (Local Associations)

  16. 6.MEDIA & COMMUNICATIONS • VALUE TO THE GAME • Expose NSWRL to the wider community • Brand development • Fan engagement particularly via social media • FUNCTION • Media Operations • Information Services • Communications • Sponsorships • Database development

  17. 7.OPERATIONS & SPONSORSHIP • VALUE TO THE GAME • SENIOR COMPETITIONS • Consolidated NSWRL Cup • View to expansion • Well established pathway • B. MARKETING • Revenue generation • Strong links to NRL clubs • Shared service arrangement where appropriate • FUNCTION • SENIOR COMPETITIONS • NSW Cup, Bundy Cup • Sydney Shield • State Representatives • B. MARKETING • Brand Development • Sponsorship • Sponsorship Servicing

  18. 8.EVENTS • VALUE TO THE GAME • Revenue generation in a newly created unit • Brand development • FUNCTION • Revenue creation –> corporates

  19. 9.FINANCE • VALUE TO THE GAME • Standardisation of systems & procedures • Shared services arrangements where appropriate • FUNCTION • Financial Management • Accounts & Payroll • Facilities

  20. Thank you

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