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Omnichannel Marketing | SMBELAL.COM

Omnichannel and multichannel marketing are two very distinct and separate marketing strategies, even though both focus on the use of multiple channels to reach consumers and potential consumers.

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Omnichannel Marketing | SMBELAL.COM

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  1. OMNICHANNELMARKETING Defining Omnichannel Marketing

  2. INTRODUCTION 01 COMPONENTS OF OMNICHANNEL MARKETING 02 TABLE OF CONTENTS OMNICHANNEL MARKETING STRATEGY 03 OMNICHANNEL MARKETING BENEFITS 04 FINAL TAKEAWAYS FOR MARKETERS 05

  3. 01 INTRODUCTION

  4. WHAT IS OMNICHANNEL MARKETING? Omnichannel marketing is defined as a cross-channel marketing discipline that aligns content delivery across various marketing channels to provide seamless and consistent content experiences across the buyer’s journey and beyond. Omnichannel marketing acknowledges and addresses the fact that the modern customer is no longer confined to a single platform, and therefore, strives to deliver a smoother buying experience to customers regardless of the channel, platform or the stage of the buyer’s journey.

  5. 02 OMNICHANNELMARKETINGCOMPONENTS

  6. OMNICHANNEL MARKETING COMPONENTS MARKETING CHANNELS CONSISTENCY Organizations need to identify and increase their presence on the channels their audience is present on. To provide seamless experiences, brands should ensure consistency not only through their presence, communication, and user experience but also through the processes they implement. PERSONALIZATION OPTIMIZATION Brands can attract and engage people by reaching out to them with the right customized message at the opportune moment. Omnichannel marketing is an iterative process. Brands should measure the relevant metrics to their marketing activities and optimize the processes and messaging over time.

  7. DIFFERENCE BETWEEN OMNICHANNEL & MULTICHANNEL MARKETING MULTICHANNEL MARKETING OMNICHANNEL MARKETING Multichannel marketing aims to spread the word through as many channels as possible. The approach to marketing is channel-based. Each channel has individual objectives and metrics, and they function independently. Multichannel marketing focuses on generating customer engagement, and it puts the brand at the core of the marketing strategy even though it may not be apparent. Omnichannel marketing puts the customer at the nucleus of all marketing activities. All efforts are geared towards smoothening the Customer Experience (CX) by unifying individual channel experience. The unified experience facilitates consistent messaging throughout the buyer journey, and leads to seamless content experiences and therefore, conversions.

  8. 03 OMNICHANNELMARKETINGSTRATEGY

  9. CREATING AN OMNICHANNEL MARKETING STRATEGY Omnichannel Marketing Strategy Step #1 Cultivate a Customer-Centric Marketing Culture As the buyer’s journey becomes more intricate with the growing number of marketing channels, marketers need to disentangle it and make it as simple as possible. Here is how you can go about creating an omnichannel marketing strategy for your organization: Step #2 Step #4 Understand your Customers Segment your Target Audience Step #5 Step #3 Personalize! Implement the right tools in your MarTech Slack Step #6 Be ProActive across all platforms Step #7 Track the right metrics

  10. 5 BEST OMNICHANNEL MARKETING PRACTICES 5 OMNICHANNEL MARKETING BEST PRACTICES

  11. 04 OMNICHANNELMARKETING BENEFITS

  12. BENEFITS OF OMNICHANNEL MARKETING A well-executed omnichannel marketing strategy yields the following benefits:

  13. 05 FINAL TAKEAWAYS FOR MARKETERS

  14. FINAL TAKEAWAYS FOR MARKETERS If you are contemplating omnichannel marketing, we’d urge you to start laying the foundation right now. Here are three activities you can begin to work on: 1) Understand the customer journey thoroughly. Leave no stone unturned. Identify all the possibilities that lead a prospect to become your customer. 2) Break down interdepartmental silos. Collaboration is key. 3) Start evaluating various tools required in your day-to-day workflow to build a sturdy MarTech stack. Of course, omnichannel marketing is a significant undertaking but know that the efforts are bound to yield tenfold results.

  15. BYE! THANKS! Does anyone have any questions? hello@smbelal.com smbelal.com /xhubho

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