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Product Marketing Part Samsung IT Solutions Business 2010. 12

CLP-325W vs CP1025nw. Product Marketing Part Samsung IT Solutions Business 2010. 12. Background. Samsung has been leading the market trend of “The world’s smallest laser printer” for several years. But hp launched new color products – CP1025 series

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Product Marketing Part Samsung IT Solutions Business 2010. 12

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  1. CLP-325W vs CP1025nw Product Marketing Part Samsung IT Solutions Business 2010. 12

  2. Background • Samsung has been leading the market trend of • “The world’s smallest laser printer” for several years. • But hp launched new color products – CP1025 series • with smaller size, multi-pass, 16/4 ppm (same as Samsung). • Why hp launched CP1025 series with exactly same as Samsung? • They targeted Samsung CLP-325 series and want to get back M/S? • If so, how can Samsung beat hp in the entry CLBP segment • without advantage of “the world’s smallest size”?

  3. What product hp CP1025nw is? • New multi-pass color entry model after ’04CLJ2550 series • Size : 22% Smaller than previous CP1215 • Key point • Built-in-Wireless with WPS button • Auto-On/Auto-Off feature • Smaller toner yield (1.2K/1K) 2008~10 2010~12 CP1525nw 12/8ppm, PCL5c/6/PS3 10.100 Ethernet & 802.11b/g/n wireless 150sh paper input 2K/1.3K toner [’10.11] CP1515n/1518ni 12/8ppm, PCL5c/6/PS3, N/W 150sh paper input 2.2K/1.4K Toner Memory Card Slot (1518ni) [’08.04] • Wireless built-in • ePrint support • Toner yield -0.2K/0.1K • No Memory Card Slot 12/8 12/8 CP1215 12/8ppm, GDI 150sh paper input 2.2K/1.4K Toner [’08.04] 12/8 New Multi-pass CP1025nw 16/4ppm, GDI 10.100 Ethernet & 802.11b/g/n wireless 150sh paper input 1.2/1K toner [’10.11] • New Multi-pass (16/4ppm) • Wireless built-in with WPS button • Auto-on/Auto-off feature • Toner yield -1K/0.4K • 22% Size ↓ 16/4

  4. Why CLP-325W? • Based on “Volume”, CP1025nw is smaller than CLP-325W • But CLP-325W’s “footprint” is smaller than CP1025nw • - Footprint : CLP-325W 98% vs. CP1025nw 100% Space Saving • Much easier, faster to replace 4 color toners • - CLP-325W 3 steps vs. CP1025nw 16 steps Easier to use • CLP-325W’s noise level is 2~4dBA less than CP1025nw • - CLP-325W 47/45 dBA vs. CP1025nw 49 dBA Quieter • CLP-325W is 39~44 sec. faster than CP1025nw • for wireless printing • - receiving data : CLP-325W 6sec vs. CP1025nw 45sec • - 1 page printing : CLP-325W 31sec vs. CP1025nw 70sec • - 5 page printing : CLP-325W 83sec vs. CP1025nw 127sec Faster wireless printing • CLP-325W supports “Galaxy Tab printing” and • “Mobile printing” which CP1025nw doesn’t. Mobile printing

  5. CLP-325W is “Space saving” • Question : Is CP1025nw really smaller than CLP-325W? ☞ Based on “Volume”, the answer is ‘Yes’. ☞ But based on “Foot print”, it is not true. Users can save 2% desk space when use CLP-325W. Smaller Footprint! 388 mm CLP-325W CP1025nw 399 mm 403 mm 156,364 mm2 400 mm 159,600mm2

  6. CLP-325W is “Easier to use” • When it comes to toner replacement, CLP-325W is much easier. - CLP-325W : just 3 steps to replce4 color toners !! 1 1. Open the cover 2. Change 4 toners at once 3. Close the cover 2 3 Easy handle Easy Quick Save time - CP1025nw : 16 steps to replce4 color toners !! 1 1. Click toner button 2. Open the cover Change 1 toner Close the cover 2 3 4 X 4 For 4 color toners Wait till running Narrow handle -> hands get dirty

  7. CLP-325W is “Quieter” • CLP-325W is built for a better working environment , • its noise level is 2~4dBA less than CP1025nw. CLP-325W CP1025nw Mono : 47 dBA Color : 45 dBA 49 dBA 30 dBA 40 dBA 50 dBA 60 dBA 49 45

  8. CLP-325W is “Faster wireless printing” • CLP-325W doesn’t keep you wait to print with wireless, • it is 39~44 sec. faster than CP1025nw • on data receiving / wireless printing. * Under Wireless Environment 6 sec. 39 sec faster Send printing job ~ Engine running 45 sec. Fast Save time CLP-325W 1 page 31 sec. 39 sec faster CP1025nw 70 sec. 5 page 83 sec. 44 sec faster 127 sec. 10 20 30 40 50 60 70 80 90 100 110 120 130 Time • Test result can be changed based on Access Point’s performance / wireless environment • Test condition : Word document

  9. CLP-325W is “Better for mobile printing” • CLP-325W provides moremobile printing options from Galaxy Tab • and Smartphone, not CP1025nw. • No Apps required. Just touch ‘Print’ button • Works with both wired and wireless Samsung Printer/MFP - Galaxy Tab Printing No Apps Required Web page Image Gallery Touch ‘Print’ button In each application Office Doc** Memo pad E-mail - Smartphone Printing • Android OS (‘11 Apr), iphone/pad (’11 Apr), Window mobile7 (‘11 3Q) • Photo, Web, PDF document printing Printable Contents Printer Auto Discovery Photo Webpage PDF

  10. Spec Comparison – CLP-325W vs CP1025nw * Base on CLP-325W paper capacity standard, CP1025nw is 130CST. in conclusion CLP-325W / CP1025nw capacity is same

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