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Communicating in Writing

Learn tactical elements for effective written communication, including direct vs. indirect approaches, conclusions, goodwill, and persuasive messages. Understand audience needs and reactions, competitive messages, benefits, objections, and distinguishing factors. Explore persuasive message components, quality of evidence, appeals, and the AIDA approach, as well as dealing with resistant audiences and the importance of visuals in writing. Improve message organization, coherence, and flow, revise for style and tone, and get tips for message submission. Avoid using BCC for transparency.

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Communicating in Writing

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  1. Communicating in Writing

  2. Tactical Elements for Written Communication

  3. Planning and Developing the Message Parts of a Message • Intro and Body: • Direct approach • Indirect approach • Conclusions: • Goodwill • Summary • Sales

  4. Planning and Developing the Message Persuasive Messages 3. What are your audience’s needs? In what ways does your idea or proposal fulfill those needs? 1. How will my audience initially react to my proposal 2. How does my audience feel about me, my company, or my product or service? 6. Is this a sales proposal or a competitive message? If so, what do my competitors offer? How might I distinguish myself or my ideas favorably from my competitors? 5. What obstacles or objections must you overcome? 4. What benefits does your proposal provide to your audience?

  5. Planning and Developing the Message Persuasive Messages COMPONENTS Quality of the evidence TYPES OF APPEALS

  6. Planning and Developing the Message Persuasive Messages The AIDA Approach

  7. How Do I Deal with a Resistant Audience?

  8. Planning and Developing the Message Reports and Proposals

  9. Do Visuals Matter for Writing?

  10. Do Visuals Matter for Writing?

  11. Revising for Organization, Coherence, and Flow

  12. Revising for Style and Tone

  13. Tips for Submitting a Message Avoid using BCC, which may look sneaky

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