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William Hill: Leading UK Betting Shop & Online Gaming Operator

Founded in 1934, William Hill is a leading household name in the UK, with a market capitalization of €2bn and €1.2bn in revenues. With over 2,300 betting shops and a strong online presence, they offer a wide range of betting and gaming products in multiple languages. They also provide excellent customer service and a safe, secure experience.

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William Hill: Leading UK Betting Shop & Online Gaming Operator

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  1. Introduction September 2010

  2. William Hill Snapshot • Founded in 1934 by Mr William Hill • A household name in the UK • Listed on the London Stock Exchange (WMH.L) • Market capitalisation c€2bn/Enterprise value c€3bn • € 1.2bn revenues • FY09 EBIT €400m • No. 1 operator of betting shops in the UK • 2,300 shops, 8,700 machines • A leading pan-European online gaming operator • Over 1.3m active customers • Over €20bn worth of bets and wagers annually • Over 16,000 employees worldwide

  3. Leading Positions In Both Retail and Online RETAIL ONLINE UK Betting Shop Market Share 2009 Net Gaming Revenue (£m) EBIT Per Shop (WMH vs No.2 Operator) 2009 EBIT (£m)

  4. William Hill Online (WHO) • Chat and email customer services • Back-office functions • Joint Venture between William Hill (71%) and Playtech (29%) formed in Dec ‘08 • Playtech is a leading global gaming software developer listed on the London Stock Exchange (PTEC.L) • William Hill offers a complete integrated range of online betting and gaming products including casino, poker, skill games, sports, racing and bingo • Customers in 120 Countries • Sites in 21 different languages • Fast growing: H1 2010 performance • Net revenue growth: +24% • EBIT growth: +43% • c500,000 new accounts Gibraltar Philippines • Senior mgt, head office functions, Sportsbook, gaming, English language customer support, website design, IT product managers Bulgaria Israel • Marketing, affiliate management, VIP management (gaming) and CRM • Non-English language, multi-lingual customer services

  5. What we offer the Austrian customer • Over 75 years of experience and expertise • An unmatched passion for betting • A fully-localised Austrian site • The most competitive odds • The widest range of markets and betting opportunities - all sports across all continents - news, current events, show business, X Factor etc - financial markets • Market leading in-play offer over 100 in-play markets on every Bundesliga game • 24/7 customer service via telephone, email and chat • A safe, secure experience – we manage over €500m of deposits every year

  6. Rapid Mobile Growth • Mobile gambling is exploding driven by the rapid growth of smart phones. • The ability to bet any time, anywhere • Simplified betting, targeted apps • Geolocation and personalisation to deliver smoother experience • By 2012 we believe that 50% of all bets will be placed from mobile devices

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