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Figure 21-1 A Framework for Developing and Applying a Price Strategy

Explore different pricing objectives, frameworks, and techniques to maximize profits with strategic price planning. Learn cost-based and demand-based strategies with real-world examples like price bundling and prestige pricing.

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Figure 21-1 A Framework for Developing and Applying a Price Strategy

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  1. Figure 21-1A Framework for Developing and Applying a Price Strategy

  2. Figure 21-2Pricing Objectives

  3. Figure 21-3The Alternative Ways of Developing a Pricing Strategy

  4. Figure 21-4Cost-Based Pricing Techniques

  5. Figure 21-5Demand-Based Pricing Techniques

  6. Figure 21-7Demand for Designer Jeans Under Prestige Pricing

  7. Figure 21-8Price Bundling for a Bookcase

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