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Unlocking Membership Growth: Drip Marketing with DACdb

Discover how Drip Marketing with DACdb can boost membership in Rotary clubs. Learn about sending targeted messages to members and prospects using DACdb's features and tracking methods.

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Unlocking Membership Growth: Drip Marketing with DACdb

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  1. Welcome to Drip Marketing with DACdb #1 Membership-Building (and Least Known) DACdb Feature

  2. What is Drip Marketing? “A communication strategy that sends, or "drips," a pre-written set of messages to customers or prospects over time. These messages often take the form of email marketing, although other media can also be used.” Source:Wikipedia

  3. What Messages? • In Rotary, messages such as: • E-Newsletters or E-Bulletins • News Releases or Event Announcements • Major Projects • Project Work Days

  4. What Audience(s)? • In Rotary: • Members • Prospective/Potential Members • Proposed Members • Friends of Rotary • Guests at past meetings • Media

  5. What Vehicle? • Outlook or Personal Email • Generic Email engines such as Mail Chimp, Vertical Response or Constant Contact • OR: DACdb

  6. How? • DACdb PMail • Non-Member “Member Types” • Guest • Friend of Rotary • Potential Member • Proposed Member • Media • Start with: “Add a Member”

  7. Launch a Message

  8. Target Audience

  9. Club Bulletins

  10. PMail Tracking

  11. By the Numbers….. • Collect Prospect Names, Email, Mobile Phone • Guest Sign-in at Meetings • Worker Sign-in at Projects • Registrations/sign-ins at membership events • Member Recommendations

  12. By the Numbers….. • Interested in more Rotary info? • No? = Guest • Yes? = Potential Member • Member Recommendation? = Potential Member • Membership Event Reminders • Drip Marketing message 1x – 2x per month

  13. By the Numbers….. • Invitations for Volunteer Project Opportunities & Events • Follow up, Follow up, Follow up • Potential Sponsors • “Yes” – Proposal Form • “No” – “Terminate” • “Not Now” – Lather, Rinse, Repeat

  14. Drip Marketing with DACdb #1 Membership-Building (and Better Known) DACdb Feature

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