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FY08 Fruits and Veggies Campaign

FY08 Fruits and Veggies Campaign. Cori Lorts, MPH, RD Social Marketing Manager Arizona Nutrition Network. Fruit and Veggie Focus Groups. 5 concepts were tested: Fruit and Veggie Explorer spot “Bring Home the Benefits” QVC “Eat Colorfully and Live Healthfully”

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FY08 Fruits and Veggies Campaign

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  1. FY08 Fruits and VeggiesCampaign Cori Lorts, MPH, RD Social Marketing Manager Arizona Nutrition Network

  2. Fruit and Veggie Focus Groups • 5 concepts were tested: • Fruit and Veggie Explorer spot • “Bring Home the Benefits” • QVC • “Eat Colorfully and Live Healthfully” • Many Forms: Different Looks, Same Benefits

  3. Explorer Spot

  4. Bring Home the Benefits

  5. QVC

  6. Eat Colorfully and Live Healthfully

  7. Many Forms

  8. Fruit and Veggie Focus Groups • Participants overwhelmingly preferred the “Eat Colorfully and Live Healthfully” • Attracts parents and kids • Very Colorful • Eye catching/visually stimulating • Love the thought of children coming alive • Shows what fruits and veggies can do for our bodies

  9. Eat Colorfully and Live Healthfully

  10. Fruit and Veggie Poster

  11. Fruit and Veggies Fun Food News

  12. Fruit and Veggie Billboard

  13. Fruit and Veggie Door Hanger

  14. Fruit and Veggie ERI

  15. :30 Television Spot Billboards Door Hangers Fun Food News Poster Recipe Cards Community Toolkit: Event in a Box Lesson Plans Radio Script Food Demonstration Example Media Alert Press Release Fruit and Veggie Campaign Components

  16. Fruit and Veggie Campaign • Will run from October 1-January 30 • Post-test evaluation will be completed end of January • Next campaign: Grow a Healthy Child!

  17. Questions? Comments?

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