1 / 15

Fruits & Veggies—More Matters Month September 2009

Fruits & Veggies—More Matters Month September 2009. Materials and Activities. Materials Toolkits for donors, licensees, and State Coordinators on the Foundation website – www.pbhfoundation.org

mareo
Download Presentation

Fruits & Veggies—More Matters Month September 2009

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Fruits & Veggies—More Matters Month September 2009

  2. Materials and Activities Materials • Toolkits for donors, licensees, and State Coordinators on the Foundation website – www.pbhfoundation.org • All materials for State Coordinators can be found on the Health Professionals page of the Foundation website www.pbhfoundation.org/educators/healthprofessionals Activities • 3 Partnerships: • Strawberry Shortcake, Munch Crunch Bunch, Welch’s • PR and Social Media

  3. Downloadable Toolkits

  4. Additional Toolkit Info • Toolkits available for: • Retailers • Suppliers • State Coordinators & Health Professionals • Toolkit Elements: • Ad Slicks • Consumer Columns • Sign Templates • Press Release Templates

  5. Strawberry Shortcake • Year-long partnership, kicking off in September • Key elements include: • Toolkit for September • Promotion of National Nutrition Month in March 2010 • E-card in September for FVMM on American Greetings website • Activity Sheets • Recipes

  6. Munch Crunch Bunch World’s Biggest Healthy Foods Treasure Hunt • Reading Parties throughout the country during September • Targets Kids, 4-8 years old • Munch Crunch Bunch books available for $5.00 at www.pbhcatalog.com

  7. Welch’s • Participating in World’s Biggest Healthy Foods Treasure Hunt • SMT on Healthy Lunchboxes • PACK Materials – available in late August on Foundation and FVMM websites

  8. Social Media • Gen X Mom Blogger • New in September on FVMM site • Presentation at NEAFCS • National Extension Association of Family & Consumer Sciences • Twitter – Fruits_Veggies

  9. Centers for Disease Control and Prevention Division of Nutrition, Physical Activity, and Obesity Fruits & Veggies – More Matters Month September, 2009

  10. Stretching your Fruit & Vegetable Budget CDC Materials: • www.cdc.gov Web Feature • “30 Ways in 30 Days” Handout • eHealth Card • Web Button

  11. www.cdc.gov Web Feature • Highlights of 30 Ways in 30 Days to Stretch your Fruit & Vegetable Budget • On-line for 1st week of September • August 31 – September 6 • Will link to • www.fruitsandveggiesmatter.gov (Handout, Web Button) • www.cdc.gov eHealth cards • www.fruitsandveggiesmorematters.org

  12. “30 Ways in 30 Days” Handout • “30 Days in 30 Ways to Stretch Your Fruit & Vegetable Budget” • 2 Page handout, front & back • Color handout, prints well in black and white

  13. eHealth Card • Purpose: To increase traffic to www.cdc.gov feature and www.fruitsandveggiesmatter.gov • Temporary site: C:\Documents and Settings\iet3\Local Settings\Temporary Internet Files\OLK67F\fruitsVeg_E_Card.swf • Location: will be hosted on www.cdc.gov (link will be on web feature page and emailed to coordinators) Eating Fruits and Veggies is Easy and Affordable with CDC’s 30 Ways in 30 Days! www.fruitsandveggiesmatter.gov

  14. Web Button • Purpose: to increase internet traffic to www.fruitsandveggiesmatter.gov • Use: Interactive Icon to be uploaded to web pages of state health departments and other partners

  15. Questions? • Final Version of materials will be posted to www.fruitsandveggiesmatter.gov by August 7th Contact Information Kate Thomas krthomas1@cdc.gov (770) 488-5435

More Related