1 / 6

art 127 :: graphic symbolism

art 127 :: graphic symbolism. week 5 :: b. :: in-class examples. Canon logo http://www.canon.com/about/mark/index.html http://www.canon.com/about/mark/origin.html http://www.canon.com/about/mark/transit.html. :: today’s agenda. in-class demonstration Manipulating shapes

jnewsome
Download Presentation

art 127 :: graphic symbolism

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. art 127 :: graphic symbolism week 5 :: b

  2. :: in-class examples • Canon logo • http://www.canon.com/about/mark/index.html • http://www.canon.com/about/mark/origin.html • http://www.canon.com/about/mark/transit.html

  3. :: today’s agenda • in-class demonstration • Manipulating shapes • in-class activity: • work on the initials assignment • work on your sketches • work digitally in Illustrator

  4. :: homework due next week :: 9.27.05 • “Lettermark”* • purpose/objective: • To understand the demands of developing and executing a mark that is based on letterforms and to incorporate curves. • To experiment with negative/positive space relationships. • To explore the concept of reduction while designing a mark. • assignment: Focusing on contrast and figure/ground relationship (positive and negative shapes), design a visually interesting logotype that intergrates the initials of your first and last na,es (two letters) into a unified whole. The letters should be based initially on these five typefaces: Garamond, Baskerville, Bodini, Century Expanded, and Helvetica. The lettermark must contain curves and the letter must “read” in consequtive order: first initial first, then the last initial. You may incorporate either serif or sans serif, uppercase or lowercase, roman or italic, condensed or expanded, bold of light, or a combination of any two. Black and White only. • format: Execute one design for each of the above themes. • sketches: black and white only (no pencil; black marker is ideal); any size sketch is ok – the ideal is to have one sheet of paper with multiple squares/sketches on it; use black marker on white paper; 8.5” x 11” paper will work fine) • final lettermark design in two formats: to be handed in digitally as both an illustrator file (.ai) and an image (.gif); document setup: CMYK, 8.5” x 11”) • *assignment adapted from: • Susan Merritt’s Lettermark assignment – San Diego State Universitysource: Resnick, Elisabeth. Design for Communication: Conceptual Graphic Design Basics. Hoboken, NJ John Wiley & Sons. Pp.43-48

  5. :: post mortem • How smoothly did today’s class run? • What slowed us down? • What did we skip over? • How can we be more efficient in the future?

More Related