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Membership. Ileane Smith Dan Smith. Agenda. Membership Promotion Roster Maintenance Questions. Participating Memberships continue to show steady growth. “Maximizing Stakeholder participation to reflect the market”
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Membership Ileane Smith Dan Smith
Agenda • Membership Promotion • Roster Maintenance • Questions
“Maximizing Stakeholder participation to reflect the market” This will add to high quality standards and market buy-in.
Benefits of Membership Promotion • Increases technical expertise in a certain area • Helps maintain a balance of interests • Support development of new activity • Increases international participation • Introduce new stakeholders to the ASTM process • Promote awareness of ASTM’s mission
Determine Focus of Campaign • New Work Items • Task Group Activity • Significant revision to an existing standard • Input from Staff Managers and Committee Officers
Audience for Distribution • Mailing List Rental • List Swaps with Trade Associations • Conference Attendees • TPT Attendees • Meeting Visitors • Personal Invitations
Formats for Promotional Material • Custom Landing Page • Invitation Letter/Flyer • Fact Sheet • Ecard
Additional Strategies • Invite a Colleague • Meeting Visitors • MoU Partner Ads • Student Members • One-on-One Engagement
Team Resources • Staff Manager • Member Promotion Manager • Technical Committee Contacts • Marketing Department • Art Department
Technology • The most effective delivery takes place if efforts are in both formats: • Hard copy • More convenient for some companies • Electronic • Easy and convenient • Instant delivery
Introduction to Roster Maintenance • Used by membership secretaries and subcommittee chairs • Used for assigning classification and voting privileges to new members and members that change employment • Used for maintaining balance as the roster changes • Used for creating membership reports for meetings
Excel Roster to Sort Information Christensen, Scott T The Gallegos Corporation USER YES 04/01/2008Trimino, Humberto The Plycem Company GEN INT YES 10/01/2001Starks, G Michael Titan America PRODUCER YES 10/21/2005Fallon, Sean Tramex GEN INT YES 05/04/2006Menendez, Alicia Tree Island Industries PRODUCER YES 10/03/2007Solodkin, Sofya Tree Island Industries Ltd PRODUCER NO REDUNDANT INTEREST 03/28/2002Good, Larry E Trinity Erd GEN INT YES 05/06/2004Alvarez, Dennis A USG Corporation PRODUCER NO REDUNDANT INTEREST 08/09/2001Shipp, Paul USG Corporation PRODUCER YES 07/30/2003Mc Donald, David B USG Corporation PRODUCER NO REDUNDANT INTEREST 02/29/2008
Classification and Voting Status • If a Classified Committee – review of company and major product or service provided • Would the member be considered a producer, user, consumer (only on some committees), or a general interest according to the scope of the committee? • Review of roster • Is there a member from this same voting interest already on the committee with a vote? • Subsidiaries
Balance of Interest User & General Interest ASTM Producer Classified Technical Committees are balanced. No excess influence by any interest group
Producer Vote Wait Lists • Created when the number of potential voting producers is greater than the number of voting user and general interest members combined. • Producers are removed from the wait list and given votes when • New user and general interest members are added as voting members • Other producer members resign
Methods: Approving Applications • Executive Subcommittee meetings • Ballot of Executive Subcommittee • Authority granted by Executive Subcommittee to Membership Secretary to approve applications between meetings • Action is subsequently reviewed
Website Tools • Membership Orientation • Invitation to a Colleague • Membership Types & Benefits • Renewing via Website • Value of Membership Video
Questions Ileane Smith ismith@astm.org Dan Smith dsmith@astm.org