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Membership

Membership. Lindsay Groth , Manager. Agenda. Membership Goals Membership 101 + Tools (some of this may sound familiar from last year. ) 3. We need YOUR help. Membership Goals. 180,000 Members By 2017 . That’s 65 NEW members EVERY DAY . For the next FOUR years. Progress Report.

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Membership

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  1. Membership Lindsay Groth, Manager

  2. Agenda • Membership Goals • Membership 101 + Tools (some of this may sound familiar from last year. ) 3. We need YOUR help.

  3. Membership Goals

  4. 180,000Members By 2017.

  5. That’s65NEWmembers EVERY DAY. For the next FOURyears.

  6. Progress Report

  7. Past Membership Trend Focused On Engagement = Declining Membership

  8. Just How Much Engagement?

  9. Past Membership Trend Membership Trend Recession, Focus on Engagement

  10. Past Membership Trend Recession, Focus on Engagement Building Brand + M’ship Testing

  11. Present Membership Trend Membership Trend Recession, Focus on Engagement Developing Focus on Membership Building Brand + M’ship Testing

  12. FY14 Performance + FY15 Goals *As of January 31, 2014

  13. Acquisition – how are we doing? Social Content Digital Media (ex: Search, Promoted Posts) Direct Mail 12,000 Total New Memberships (YTD) Tele-market Email In-Person (ex: Grassroots, Club Events)

  14. Retention – how are we doing? Paid = 71% Paid + Free= 61% Annual Membership is the anchor

  15. Membership 101 + Tools

  16. Who Are We? A Membership Organization

  17. What Do Membership Dues Fund? Everything We Do!

  18. If An Alum Wants To Join… Life $1,200 5-Year $289 3-Year $189 1-Year $69 Recent Grad $25

  19. Profiles Of Our Alumni …

  20. Membership Webpage for Clubs Coming this Fall … Individual Club Alumni Profiles

  21. In Closing…

  22. We Need YourHelp! 180,000Members By 2017. 1.) Talkabout Membership 2.) Askthem to join/renew 3.) Showthe value of membership through events/activities

  23. Questions?

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