1 / 11

Why Business Owners Should Read Google Webmaster Guidelines

Most eCommerce websites fell victim to poor search engine performance due to unknown algorithm penalty they received from Google. The temporary penalty will be given to any websites that are continually violating Google webmaster guidelines.

jobette
Download Presentation

Why Business Owners Should Read Google Webmaster Guidelines

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Why Business Owners Should Read Google Webmaster Guidelines Sushi Digital

  2. Why the Website did not Grow? Most eCommerce websites fell victim to poor search engine performance due to unknown algorithm penalty they received from Google. The temporary penalty will be given to any websites that are continually violating Google webmaster guidelines. The majority of business owners never reads Google's webmaster policies and never learn either what causes their websites are not growing in terms of authority and ranking. Sushi Digital

  3. Entrepreneur's Common Mistakes Common mistakes by the entrepreneurs in managing their CMS website is content duplication. Some sales related sentences from homepage could be read again in the about us page and oftentimes in the service pages of the website resulting in self-duplication issue. Furthermore, some website owner copies the sales pitches of other websites delivering to plagiarism violation. Google webmaster tools monitor your website's individual page title and description, and the content of internal pages for duplication issue and uniqueness benefits. Open source CMS like WordPress are easy to customise to the point where entrepreneur commits a Google webmaster guidelines violation without knowing it. All search engines wanted eCommerce website content to be unique all the time. Sushi Digital

  4. Not moderated User's Comment Another regular cause of website penalty is the allowing the user's generated content to go live in comment section without moderation. Some SEO tools are capable of auto-generated content that can be blasted off to unsuspecting company websites. Real person's comment with unrelated information is now against Google policy. Closing commenting option in your Wordpress dashboard is not a good idea since Google used your comment as website update. Search engine encourages exchange of information among website visitors and owners. Sushi Digital

  5. Google Cannot Distinguish the Original Source If Google finds these violation quite rampant from your site then I am 100% sure, your domain authority and keywords rankings will get hurts. So, to avoid this predicament, source out plug-in software that have been tested by eCommerce website designers. The expert's testimonials and user's reviews should be enough to guarantee that any updates from the said plug-in would not pose any conflict to your WordPress version. Sushi Digital

  6. Here are the expert's tested plug-ins that Works with your WordPress eCommerce to prevent from any search engine troubles. Sushi Digital

  7. Growmap Anti Spam Plug-in With a good rating from WordPress plug-in list, Growmap plug-in adds a client side generated check box to the comment form asking users to confirm that they are real human. The check box is generated through client side JavaScript so the bolts will fail to read it in comparison to Captcha plug-in. Failure to provide the right anti-boot comments would result to content with unrelated topics, poor grammar and bad links leading to unrelated websites. “Google penalised mozilla website for the same scenario” Sushi Digital

  8. WordPress SEO by Yoast Apart from taking care of web page optimisation, WordPress SEO by Yoast helps you to write better SEO content. It keeps providing related keywords you can choose for your articles and ensures that you focus on these keywords on the title and meta options. It features a page analysis function that provides suggestion if you lack proper keywords and title tags in your content. Sushi Digital

  9. WordPress SEO by Yoast The WordPress category page as well as tag pages needs to be planned properly. If didn't manage according to standard, this can cause title duplication in your, category, tag, posts and pages and you do know that excessive duplication of titles and descriptions go against the Google webmaster policy which is equivalent to keywords ranking penalty. Known blogging personalities that used WordPress SEO are Rand Fiskin and David Risley See secured eCommerce website design sample .

  10. Who's Responsibility It Is? The website’s security from malicious boot, self duplication, Malware and hacking are, first and foremost, starts with the eCommerce website development company. These companies should be able to provide proven protection to its .htaccess, databases, CMS and files. Upon turnover of the client's website, it must be secured with an automatic WordPress update. Sushi Digital

  11. Support Moreover, it’s a requirement for an eCommerce website builder to provide immediate technical support should any issues arise within the first 8 hours after turnover. As high authority websites can get immediate crawling from Google, any problem must be resolved before the Google indexer comes back to the site. Get a secured website from top web marketing company. See the eCommerce with shopping cart packages here: Sushi Digital

More Related