Marketing Research BerBloch LLC.

1. Marketing ResearchBerBloch LLC. Yaakov Bloch and Vladimir Bereshchenko

2. Name: BerBloch LLC • Potential Location: Northampton, MA • Corporate Strategy: Penetration to the food service industry in the City of Northampton • Product: Healthy fast food • Size: Small size company with no brand name recognition • Financial resources: $300,000 (US) • Management style: Democratic - Directive style • Mission Statement: Providing our consumers with highly nutritious and locally grown products Company Profile

3. In Massachusetts, restaurants employ 297,900 people • 7.5% job growth is expected by 2020 • According to the American cancer society, “Americans would like to adopt a healthy lifestyle” • about 2/3 of U.S. adults in 2003-04 were overweight or obese • In 2011, Massachusetts’s restaurants are projected to register $12.3 billion in sales Background

4. Is there a sufficient demand to start a new healthy fast food restaurant in the Northampton area. Problem

5. Objectives • Resident and visitor attributes • Frequency, behavior, and spending when dining out • Demographic information • Conduct secondary research • Measure the level of interest in many different attributes • Determine the likelihood of purchasing our products and services in the Northampton Massachusetts area. • Find out if people look for and consider healthy food restaurants

6. Focus on the middle age residents and visitors of Northampton, to get exposed to their perception on healthy food consumption Sample plan

7. Where people live • How often people dine out in Northampton • Whether people look for health food when dining out • If people find their food preferences in Northampton • Amount of money that people spend when dining out • What meals of the day they typically eat out • Demographic information Questionnaire design

8. Drop-off survey (Self-Administered Survey) • Reduced cost • Respondent control the pace • Non-sampling Error Reduction • Attire • 2 pages • Northampton area • Non-sampling Errors • Fifteen declined • One person completed only a half Data Collection Method

9. Findings

10. Findings

11. Findings

12. Time • Budget • Data online • Questionnaire Limitations

13. Recommendations

14. Thank you for your attention!¡Gracias porsuatención!תודה רבה על תשומת ליבכם!Cпасибо за внимание!