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Office 2000 LAR Training November 1998. Office 2000 Key Benefits. Web-enabled Information Sharing HTML File Format and Roundtrip HTML Office Email. Share Information More Easily. Rich Analysis Tools Enhanced PivotTables; New PivotCharts Web-data Integration. Make Better Decisions.
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Office 2000 LAR Training November 1998
Office 2000 Key Benefits Web-enabled Information Sharing • HTML File Format and Roundtrip HTML • Office Email Share Information More Easily Rich Analysis Tools • Enhanced PivotTables; New PivotCharts • Web-data Integration Make Better Decisions Do More in Less Time Easy to Use and Manage • Enhanced Personalization • Ease of use enhancements • Self-repairing applications
Demand Generation Overview • Launch (late Feb/early March): • $10+ million in Office broadreach advertising • Use print and online advertising to broaden awareness and consideration among IEU, SORG and BDM • Continue driving depth consideration among IT and web-savvy IEUs via online ads and email • MS Press Advertising will reach 5M+ March - June
Corporate Programs • Corporate Preview Program: Releases with Office 2000 beta - 10/15 • Corporate Customer will receive manual with MS Press page focusing • on Office 2000 Starts Here, Running titles, At a Glance and • Office 2000 Resource Kits • Reach: 200K • DAD Corporate Roadshow: October/November • 20 Cities - Reach 25K • MS Press Office 2000 Discover the Possibilities Kit • Comdex • Web sites
Running: Sought after referenceseries by customers Positioning: Reference book thattells you how to get the most out of the given topic. Target Audience: Intermediate/Super User Top Selling Points Better Looking - 2 Color Ease of Use - better user navigation More Coverage - Series will now cover more advanced topics than in previous Running titles. Cutting some Introductory information but giving them just enough. Running Series
Running Microsoft Access 2000($44.99, 940 pages)1 CD w/sample databases from book Running Microsoft Excel 2000($39.99, 1008 pages)Will now include VBA Coverage Running Microsoft Front Page 2000($44.99, 800 pages)1 CD full of useful utilities and sample web pages Running Microsoft Outlook 2000($39.99, 816 pages) Networking Exchange Server w/Outlook Running Microsoft PowerPoint 2000($34.99, 608 pages) Running Microsoft Word 2000($39.99, 900 pages)VBA CoverageNetworking CoverageMore Focused Content Running Series
Step by Step - Remains solid performer Positioning: Quick & easy self-paced training for busy people. Target Audience: Beginner/Intermediate Top Selling Points: Rich depth of content Learn at your own pace Task-based Instructor-led training alternative Step by Step Series
Microsoft Access 2000 Step by Step Price: $29.99US/$39.99 CDN, Pages: 304 New sample database which will accurately reflect the contemporary uses of Access Microsoft Excel 2000 Step by Step Price: $34.99US/$50.99 CDN, Pages: 432 2-1 title - combines basic & advanced features in 1 book MOUS Proficient & MOUS Expert Compliant Microsoft FrontPage 2000 Step by Step Price: $29.99US/$39.99 CDN, Pages: 304 Includes templates for creating Web sites Microsoft Outlook 2000 Step by Step Price: $29.99US/$39.99 CDN, Pages: 304 Microsoft PowerPoint Step by Step Price: $29.99US/$39.99 CDN, Pages: 304 CD will contain additional useful presentation materials Microsoft Word 2000 Step by Step Price: $34.99US/$50.99 CDN Pages: 432 2-1 title - combines basic & advanced features in 1 book MOUS Proficient & MOUS Expert Compliant Step by Step
At a Glance: “Just-in-time” visual reference. Released with Office 97 Positioning: visual, step-by-step reference with the best coverage Target Reference: Beginner/Intermediate Top Selling points: Fabulous track record Easy to find information to get things done Most coverage for the buck New Price Point: $19.99 At a Glance Series
Microsoft Access 2000 AAG Microsoft Excel 2000 AAG Microsoft FrontPage 2000 AAG Microsoft Outlook 2000 AAG Microsoft PowerPoint 2000 AAG Microsoft Word 2000 AAG At a Glance Titles
Quick Course: Newest series - enthusiastic acceptance among customers Positioning: Low priced training solution teaches users FAST! Target: Beginners Top Selling points: Low Price Well-written, easy to use, well organized Fastest way to get up to speed on doing useful work Quick Course Series
Quick Course in Microsoft Access 2000 Price: $14.99US/$21.99 CDN Pages: 208 QuickCoursein Microsoft Excel 2000 Price: $14.99US/$21.99 CDN Pages: 208 QuickCoursein Microsoft Word 2000 Price: $14.99US/$21.99 CDN Pages: 208 NEW Quick Course in FrontPage 2000 Price: $14.99US/$21.99 CDN Pages: 304 Quick Course in Microsoft Outlook 2000 Price: $14.99US/$21.99 CDN Pages: 208 Quick Course
Microsoft Pocket Guides: New portable ready reference solution Positioning: Affordable on-the-go reference, perfect laptop companions Target: All users Top Selling points: Low Price Easy to use A-Z format Portable size All the authority of Microsoft Microsoft Pocket Guide Series
Microsoft Pocket Guide to Microsoft Access 2000 Microsoft Pocket Guide to Microsoft Excel 2000 Microsoft Pocket Guide to Microsoft Outlook 2000 Microsoft Pocket Guide to Microsoft PowerPoint 2000 Microsoft Pocket Guide to Microsoft Word 2000 All priced at a low, low $12.99 All are 208 pages Microsoft Pocket Guide Series
Microsoft Office 2000 Starts Here: Interactive series, multimedia training Positioning: Microsoft Office 2000Starts Here provides comprehensive, task-based, multimedia training. Hands on lessons include both simulated step-by-step lessons and live in-the-application practice. Pre-assessment and post assessment included. Target: Beginner/Intermediate Top Selling points: Interactive - simulated lessons or live Pre-assessment/Post-assessment Starts Here Series
Corporate Account Team • Patrick Bouvet, patbo@microsoft.com • AK, W, MT, OR, ID, WY, NV, UT, CO, CA, AZ, NM, HI • Leslie Chang, lesliec@microsoft.com • NY, NJ, CT, RI, NH, VT, MA, ME, • Emily Geuder, emilyge@microsoft.com • P, WV, VA, NC, SC, GA, AL, MS, Fl, MD, DE, District of Columbia • D. Lynn Watts, lynnwatt@microsoft.com • ND, SD, MN, WI, IA, NE, KS, MO, IL, IN, MI, OH, KY, TN, AR, OK, TX, LA
Microsoft Press Corporate Team Patrick Bouvet Patrick Bouvet Q&A