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MARKET UPDATE: LATEST FACTS AND FIGURES

MARKET UPDATE: LATEST FACTS AND FIGURES. UK Digital Pay-TV Growth, 1998 - 2001. 12. Platform. DTV Households. % of UK households. 10. Total analogue multichannel. 5.3 million. 22%. 8. ITV Digital. 1.14 million. 4.7%. Millions of subscribers. 6. Sky Digital. 4. 564,000. 2.3%. 2.

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MARKET UPDATE: LATEST FACTS AND FIGURES

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  1. MARKET UPDATE: LATEST FACTS AND FIGURES

  2. UK Digital Pay-TV Growth, 1998 - 2001 12 Platform DTV Households % of UK households 10 Totalanaloguemultichannel 5.3 million 22% 8 ITV Digital 1.14 million 4.7% Millions of subscribers 6 Sky Digital 4 564,000 2.3% 2 951,300 3.9% Digital Cable 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 1998 1999 2000 2001 Digital pay TV is now taken in 8 million homes…. UK DTV Penetration, Quarter 2, 2001 Source: Company literature.

  3. Analogue multi-channel penetration continues to decline Penetration of Analogue and Digital Pay-TV 8 DTV Homes 7 6 Millions of Households 5 4 3 Analoguemultichannelhomes 2 1 0 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 1998 1999 2000 2001 Source: Company literature

  4. Jul-00 Jul-98 Jul-99 Jan-00 Jul-01 Jan-98 Jan-99 Nov-98 Sep-99 Nov-00 Nov-99 Jan-01 Sep-00 May-99 May-00 Mar-98 Sep-98 Mar-99 Mar-01 May-98 Mar-00 May-01 Viewing of cable and satellite channels is growing Audience Share (Multi-Channel Homes) 45 Cable and satellite 40 35 30 25 BBC1 20 ITV 15 C4 10 BBC2 5 C5 0 Source: BARB

  5. Jul-01 Jul-00 Jan-00 Jan-98 Jul-99 Jul-98 Nov-98 Jan-99 Sep-99 Nov-00 Jan-01 Sep-00 May-99 Nov-99 May-00 Mar-01 Mar-99 Mar-98 Sep-98 May-98 Mar-00 May-01 But public service channels still account for the majority of viewing in all UK homes... Network Audience Share (All Homes) 40 35 30 BBC1 ITV 25 Cable andsatellite 20 15 C4 BBC2 10 C5 5 Source: BARB

  6. 100.0 90.0 % BBC 1 80.0 ITV Channel 4 70.0 BBC 2 60.0 50.0 Channel 5 40.0 30.0 20.0 10.0 0.0 16/02/98 11/05/98 03/08/98 26/10/98 18/01/99 12/04/99 05/07/99 27/09/99 20/12/99 13/03/00 05/06/00 28/08/00 20/11/00 12/02/01 07/05/01 30/07/01 …and still reach the overwhelming majority of the population Weekly reach (3 minutes consecutive) for BBC1, BBC2, ITV, Channel 4 and Channel 5all homes, 16 February 1998 - 5 August 2001 Source: BARB

  7. Cable and satellite channels are more popular in digital homes Channel Share By Platform Four Weeks Ending 19 August 2001 52% 45% 32% 31% 18% 18% 16% 16% 16% 13% 8% 7% 7% 6% 6% 5% 4% Terrestrial Multi-channel Digital Cable and satellite BBC1 BBC2 ITV C4 C5 Source: BARB

  8. 11 25 41 All homes All homes 29 59 35 Multi-channel homes 14 45 Multi-channelhomes 30 55 35 21 Total Digital homes 15 46 31 Total digital homes 54 34 20 AnalogueTerrestrialhomes 42 8 AnalogueTerrestrialhomes 20 58 23 49 ABC1 C2DE Children 16-34 35-54 55+ Viewer profiles by type of television received Profile of viewers by type of service and social class, September 2001 Profile of viewers by type of service and age, September 2001 Source: BARB

  9. The average number of hours viewed per day varies according to the platform and social class... Hours Viewed per day by Social Class, September 2001 3.85 3.73 ABC1 3.65 3.63 3.45 C2DE 3.29 3.28 3.08 All homes Multi-channelhomes Total Digitalhomes AnalogueTerrestrialhomes Source: BARB

  10. …as well as age. Hours Viewed per day by Age, September 2001 4.82 Children 4.80 4.72 4.63 16-34 3.84 3.81 35-54 3.55 3.44 55+ 3.24 3.07 3.09 2.88 2.44 2.42 2.26 2.03 All homes Multi-channel Total Digital homes AnalogueTerrestrialhomes homes Source: BARB

  11. Viewing patterns also vary by region. Hours Viewed per day by Region, September 2001 Whole country - 3.49 Scotland - 3.74 Northern Ireland - 3.30 North-East - 3.77 Yorkshire - 3.45 The Borders & Isle of Man - 3.79 East, West & South Midlands - 3.35 North-West - 3.53 Wales & the West - 3.39 East of England - 3.16 South-West - 3.45 London - 3.19 Channel - 2.91 South &South-East - 3.30 Source: BARB

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