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Perception, Knowledge Organization, and Noetic Affective Social Tagging

Perception, Knowledge Organization, and Noetic Affective Social Tagging. Perception and Knowledge Organization. KO takes place on a spacetime continuum Classificatory activity  Perception Creative constructive intellectual tension. Perception and Social Tagging.

joel-lloyd
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Perception, Knowledge Organization, and Noetic Affective Social Tagging

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  1. Perception, Knowledge Organization, and Noetic Affective Social Tagging

  2. Perception and KnowledgeOrganization • KO takes place on a spacetime continuum • Classificatory activity  Perception • Creative constructive intellectual tension

  3. Perception and Social Tagging • A form of everyday classification (Jacob 2001) • Cognitive categorization • Personal social indexing (Munk and Mørk 2007a, 2007b) • Usersinvest in the system • Cognitivelygenerated dominant tags • Personalization (Kipp 2007)

  4. Noesis • Noesisis the perceptual component of Edmund Husserl’sphenomenology • Nothing is, except that which is perceived by the Ego • Noesisoccurs in eachperceptualmoment as the ego isbusiedwith the unconscioustask of perceiving an isolate (e.g., a concept) as part of a larger scenario. • All of the components of any scenario are perceived over against the personalexperience, or ego acts, of the individualwhoisperceiving.

  5. Noesis means Fuzzy Boundaries • itistoosimplistic to thinkthatcategories are generatedfrommere cognitive function, withoutalsoengaging the fluidity of perception thatreveals cross-noetic dialogue. • The vastarray of humanexperiencemeanseven simple categorizationispotentially an act of ego, perceiving and synthesizingagainst a contextualbackdrop. • Noesissuggests the potentialrichness of everyday classification.

  6. AnalyzingNoeticTagging • May 8 2009 Delicious.com “popular” sites, "random" feature, for each site every bookmark for each tagger recorded together with all tags; 42 sites were recorded. • For the 42 sites, 11,378 tagging instances were recorded, with a mean of 271 taggings per site. 1730 individual tags were used (mean per site was 41). Each tag was used, on average, 5.8 times, although the range was quite wide, from 1– 118. • A search for affective tags revealed a small proportion—4%—which falls within a ±5% confidence interval around the estimated proportion (-3.1 to 5.9).

  7. The Taggers • 3582 taggers contributing to 42 sites • Mean taggers 85.28 • Mean tags 3.36 • 2661 unique; 921 more than once; 115 more than twice; 18 tagged 5 or more times

  8. Social? Mapping Co-Tagging

  9. The Tags • In the long tailweseeseveral clusters of termsthatdifferonly in expression. This suggests the taggers had a sense of social context but simplycould not grasp the terminology.

  10. Cognitive conceptualization • If we look at the tags themselves, weseegreatpotential variation in interpretation. “Inspiration,” for instance, isrendered in the followingways: inspiaration, inspiracao, inspiracíon, inspiriaco, inspiration, and inspirations-ch.ill. • This noetictaggingbehaviorisrepresentative of cognitive semanticconceptualization (Langacker 2005).

  11. Scanning, Social context, Not necessarily affective fotografia 1 fotografie 1 Photo 13 photograph 1 Photography 36 Photos 1 53 of 120 camera 3 Digital 1 DPS 2 dslr 2 fotografia 1 fotografie 1 howto 4 Photo 13 photograph 1 photography 36 Photos 1 pictures 1 portrait 17 portraits 2 portret 1 taking 1 technique 11 Tips 21 tutorial 3 61% of the tags for this site portrait 17 portraits 2 portret 1 20 of 120

  12. Noesis pointes to social classification – group think! fotografia 1 fotografie 1 Photo 13 photograph 1 Photography 36 Photos 1 53 of 120 camera 3 Digital 1 DPS 2 dslr 2 fotografia 1 fotografie 1 howto 4 Photo 13 photograph 1 photography 36 Photos 1 pictures 1 portrait 17 portraits 2 portret 1 taking 1 technique 11 Tips 21 tutorial 3 portrait 17 portraits 2 portret 1 20 of 120

  13. Conclusion: Self-reflection is Ubiquitous, Social context is powerful • Noeticinfixionssurround normative isolates set by the prolificactivity of the core taggers. • Other taggers, trying to sidle up to the normative terminology do so by generating self-reflectively diverse variations of these normative terms. • Noesisis one potentiallyhelpfulexplanation of the power of multi-modal, personalizedcues for category recognition.

  14. Noesis contributes to social classification Wecansee the value of the fluidity of associative folksonomic structure. Taggers requireflexibility, and future KOS thatincorporate social classification must providethat flexible backdrop. Further, wecandevelopbetterunderstanding of the indexing traits of specific divergent user groups.

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