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“ TOMORROW BELONGS TO PEOPLE WHO PREPARE FOR IT TODAY “ Malcom X

“ TOMORROW BELONGS TO PEOPLE WHO PREPARE FOR IT TODAY “ Malcom X.

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“ TOMORROW BELONGS TO PEOPLE WHO PREPARE FOR IT TODAY “ Malcom X

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  1. “ TOMORROW BELONGS TO PEOPLEWHO PREPARE FOR IT TODAY “Malcom X

  2. Our VisionTo become the leading exporter of high quality fresh & processed Fruit & Vegetable in South AsiaOur MissionTo continuously invest in aspects of Productivity, Efficiency, Quality & SafetyTo be a competitive and a preferred supplier of fresh & processed Fruit & Vegetable.

  3. Global Overview • The market grew by 11.7% in 2011- US$1,517.3 Billion • Forecast : increase 72.9% in 2013 - US$2,719 Billion • China & India

  4. Top Fruit & Vegetable Exporting Countries - 2010 to 2013 (Jan-June) Value in US$ - US Dollars    Thousands

  5. Fruit & Vegetable Exports From 2010 – 2013 (Jan-June) Value in (US$ - US Dollars    Millions) US $ 36 Mn US $ 34 Mn US $ 32 Mn US $ 22 Mn Source : Information Technology Division – SL EDB

  6. Top Fruit Exports 2011- 13 Value in US$ - US Dollars    Thousands Source : Information Technology Division – SL EDB

  7. Top Vegetable Exports 2011- 13 Value in US$ - US Dollars    Thousands 2013 (January To June) Source : Information Technology Division – SL EDB

  8. Production • Annual production 800,000 MT of Fruit & Vegetable • Grown in varied agro climatic areas. • Grown by semi commercial farmers - area of land less than a hectare (2.4 acres) • To be commercially viable and to cater to export market demands, a land area of a minimum 100-200 acres of a single crop

  9. Targets for Fruit & Vegetable Exports Target for 2015 US$ 88 Mn Target for 2020 US$ 148 Mn

  10. Our Strategy • Policy Framework • Productivity & Supply Chain Efficiency • Compliance - Quality & Standards • Organic Production • Sales & Marketing

  11. Policy Framework LAND : EFFICIENT AND EFFECTIVE UTILIZATION OF SCARCE AGRICULTURAL LAND - Redistributing already allocated agriculture land that is underutilized & uncultivated - Streamline and fast track procedures applied in releasing land for cultivation on lease - Encourage consolidation of land for cultivation - Ensure effective utilization of prime agriculture land owned by Government Institutions FINANCE

  12. Productivity & Supply Chain Efficiencies • Promote Protected Agriculture • Increase the availability of high quality plants and seeds • Strengthening seed quality inspection and educating farmers on seed quality • Reduce undue delays experienced when importing fertilizer • Reduce undue delays experienced when registering new chemicals • Reducing post harvest losses • Reducing cost of transportation and high post harvest losses experienced during transportation

  13. Compliance - Quality & Standards • Improving quality and safety • Facilitate compliance with International Standards Organic Production • Encouraging exporters to grow organic food and to obtain organic certification

  14. Sales & Marketing • New Markets • New Product Development • Value Addition • Branding

  15. Performance of Processed F & V Exports From 2010 – 2013 (This includes Juices, Canned , IQF, Dehydrated etc.) Value in (US$ - US Dollars    Millions) Source : Information Technology Division – SL EDB

  16. Prioritized Product Sectors

  17. Let us all work towards Sri Lanka becoming the leading exporter of high quality fresh & processed Fruit & Vegetable in South Asia by 2020. Thank You!

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