The potential of Embedded Analytics

1. The potential of Embedded Analytics icCube is a Swiss Business Intelligence company providing a data analysis and reporting solution specialized in Embedded Analytics and Operational BI. It allows to integrate data from various data sources, carry out advanced analytics on large datasets and provides a Reporting editor to create fully customized interactive reports. Having Embedded Analytics over a traditional use of Business Intelligence, enables to display, in real time, a great variety of advanced analytics and data insights coming from heterogeneous sources in:  a single web-based application, directly within the company’s internal system,  or even within the solution the company is selling. icCube is therefore especially made to integrate 24/7 environments such as websites, monitoring connected objects, company’s real time systems and production solutions, where robustness and stability are crucial. The ability of dynamically defining users’ roles and rights is also one of icCube’s strengths, it enables to completely customize the data security levels. Clients from different industries have the flexibility to adapt the solution according to their specific needs, here are some examples. Binary.com, one of the oldest and most respected names in online binary trading, has connected icCube in real time to their operational databases in order to allow analysts to manage risk of open positions, quickly and easily understand trends in customer behavior over time and across products, perform market segmentation analysis and explore customer demographic trends. Kantar Worldpanel is the world leader in consumer knowledge and insights based on continuous consumer panels. They needed a robust system able to quickly analyze panel data and perform complex queries, powering thousands of dashboard designs. icCube showed the ability to cope with the needs and has successfully been up and running for more than 3 years on a 24/7 production environment with the same icCube version and without a single bug. A railroad company in the UK combines IoT and Operational BI by using icCube to monitor train issues in order to quickly and effectively act in case of a breakdown. Employees can therefore take action in case an air conditioning or mechanical problem has just occurred as the reports are automatically refreshed and directly connected to live databases. High management is also able to compare these values to historical data, and conduct advanced statistical analysis to evaluate if the issues could have been expected. Finally, companies are able to gain time by embedding icCube to the products they sell, i.e. network testing systems, e-commerce applications, etc, instead of spending months developing a new analytics tool. Dashboards are highly customizable allowing visualization to have the exact design and branding the client desires.