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Editing Web Sites

Editing Web Sites. Writing for the Web. The Internet Writer’s Handbook 2/e. Contents. Sentences Word choice Style Spelling Checklist. Keep sentences short. Under 20 words. Avoid vague words. A lot (not alot) Big Bunch Good Nice Pretty Some Stuff Thing. Check it out Cool

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Editing Web Sites

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  1. Editing Web Sites Writing for the Web The Internet Writer’s Handbook 2/e

  2. Contents • Sentences • Word choice • Style • Spelling • Checklist

  3. Keep sentences short • Under 20 words

  4. Avoid vague words • A lot (not alot) • Big • Bunch • Good • Nice • Pretty • Some • Stuff • Thing

  5. Check it out Cool For your viewing pleasure Hot Information superhighway Lots Neat Newbie One-stop shoppleasure Full of resources Functionality Stuff Surf/surfer Techno- Thread Tips and tricks Ultimate Up and running Avoid buzzwords

  6. Avoid adding unnecessary endings to nouns • Examples: • -ting, -ation, -ment, -istic, -ology, -ity, -ize • If you’re architecting the information in a Web site. . .

  7. Avoid jargon

  8. Use an informal style and personal tone when appropriate • Contractions • “You”

  9. Use personal pronouns • The user will find. . . • You will find. . .

  10. Examples: YOU orientation

  11. Avoid promotional language • This web site is to briefly show you the amazing technologies available to you, for your own amazing site.

  12. Be careful with humor • Avoid puns and plays on words. • Avoid local humor. • Use cartoons when they are appropriate. • Be careful with humorous headings and link text so that it is clear what they mean.

  13. Consider international readers • Writing style • Vocabulary • Sentence length • Phone numbers • Measurements • Times • Dates

  14. Use positive wording and a confident style • I hope. . . • This page is an attempt. . . • I have not been able to keep up this page. .

  15. Use a confident style • These pages are meant to be a collection of Internet statistics in one place.

  16. Convey your credibility • Use a confident style. • Avoid promotional language. • Be accurate. • Provide support materials that give your background. • Tell how often material is updated.

  17. Check spelling

  18. Editing Checklist • See Review Checklist in the Appendix

  19. Check for the following: • Key Web page elements required for each Web page • Format consistency • Consistency in wording • Spelling • Grammar • Punctuation • Usage • Style & tone • Omitted words

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