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Vermont Teddy Bear Co.: Workin' Hard For The Honey Introduction The company was found in 1981 Set up in USA Carries on a rich heritage Background
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Vermont Teddy Bear Co.: Workin' Hard For The Honey
Introduction • The company was found in 1981 • Set up in USA • Carries on a rich heritage
Background The Vermont Teddy Bear brand carries on a rich heritage based on the best American values of compassion, generosity, friendship, and a zesty sense of whimsy and fun. founded in 1981
How the teddy bear got it’s name • On the 14 November, 1902 • The 26th president of USA-Theodore Roosevelt • Called the toy “teddy bear” • The first time created company with teddy bear
Market segment Ages grandma bear baby bear classic birthday bear Personality traits Cheerleader bear Lifestyles golf bear cowboy/girl bear Life-cycle stages bride & groom bear pregnancy bear anniversary bear The target customer of Bear-Gram
Cultural Effects on the Consumer Buying Decision Corresponding With VTB’s Marketing Strategies
Cultural effects &TDB’s strategies • Valentine’s Day • Thanksgiving Day • Halloween bear • Christmas • Wedding • Birthday • Graduation • …… Rituals
Cultural Effects • Value • Rituals
Cultural effects &TDB’s strategies • Pilot bear • Policeman bear • Businessman bear • Doctor bear • Fire fighter bear • Teacher bear • …… Success Values
Cultural effects &TDB’s strategies Success • An easy-way of bears ordering system • Nationwide retail chain • A trusted gift delivery service • A world-renowned customer service Progress • Safe • Hand-crafted Vermont Quality • Rounded Ultra-suede paw pads • Flame resistant , hypoallergenic and machine washable • Bear hospital when even injured Convenient Service! Guarantied Quality! Values
Cultural effects &TDB’s strategies Success Process • Fitness bear • Official NFL bear • Karate bear • …… Youth&Health Values
Cultural effects &TDB’s strategies Success Process Values IMAGE e.g Corporations’ image bear Youth&Health Other value factors • PERSONALITY • Limited edition bear • Self-designed bear
Personal Factors Varieties of bear style
Christmas Bear Hallowbear Bear
Baseball Bear Basketball Bear
Personal Factors Varieties of bear style Reasonable price
Personal Factors Varieties of bear style Reasonable price Buying ways
Psychollogical Factors Durable products
Psychollogical Factors Durable products Card massage
Psychollogical Factors Durable products Card massages Attending the process of making Teddy Bear--Unigue Teddy Bear
Psychollogical Factors Durable products Card massages Attending the process of making Teddy Bear--Unique Bear The theme style of Teddy Bear --Good collection.
Mother Bear with cubs Twin Boy Bears
New ideas • Founding market in Asia • There are rich material • Human capital • Huge market in here
Problems • Children Safety • Customer Service time • Possibility of damage in delivering • Delayed delivery