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Vendor Partner Program

Vendor Partner Program Overview World championships for eight equestrian disciplines Largest Equestrian event in the world Governed by the Federation Equestre Internationale (FEI) Held every four years, midway between Summer Olympics First time held outside of Europe

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Vendor Partner Program

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  1. Vendor Partner Program

  2. Overview • World championships for eight equestrian disciplines • Largest Equestrian event in the world • Governed by the Federation Equestre Internationale (FEI) • Held every four years, midway between Summer Olympics • First time held outside of Europe • 16-Day Event; September 25 – October 10, 2010 • Kentucky Horse Park, Lexington, KY (first time ever in one facility)

  3. Size/Scope • More than 500 competitors • More than 600 horses competing • More than 500,000 attendees • Approximately 1,200 media in attendance from across the globe

  4. Location History 2006 Aachen 1998 Rome 1990 Stockholm 2010 Lexington, KY USA 1994 The Hague 2002 Jerez

  5. Global Participation 59 Countries participated in the 2006 Games

  6. 2006 Television (Aachen, Germany) • Broadcast to 150 countries • 50 TV networks • 320 Hours of Worldwide Coverage • 460 Million Worldwide Viewers

  7. 2010 Television • Expect increased viewership trends to continue • NBC Sports – Six (6) hours of weekend coverage • In discussions with major U.S. cable networks for additional coverage • European Broadcast Union agreement already in place • Project similar worldwide distribution to 2006

  8. Equestrian Enthusiast Demographics • 46% of respondents reported an income of more than $100,000 • Nearly 20% have investment portfolios of greater than $500,000 • 85% are female; 63% are married • 87% say that involvement with horses is one of the most important things in their lives • 76% state they are somewhat or much more likely to buy products from an equestrian sports sponsor • 66% have a college degree or higher • 22% own more than one residence • 93% own at least one horse • Based on a 2005 study conducted by SDS for the United States Equestrian Federation USEF (Full study available upon request)

  9. What They’re Saying… “The Alltech FEI World Equestrian Games will be the second largest sports event in North America in 2010, behind only the Winter Olympics. NBC Sports is thrilled to be the broadcast partner of the world's most prestigious Equestrian event.” - Jon Miller, Executive Vice President, NBC Sports “We feel confident that the 2010 Alltech World Equestrian Games will be a wonderful event.” - Magali Dubois, Communications/Sponsoring, Rolex SA

  10. Venue Layout 2010

  11. Tentative Site Layout

  12. Trade Show

  13. Hospitality

  14. Driving Stadium

  15. Main Stadium

  16. Indoor Arena

  17. Partnership Benefits

  18. Designation • Designation(s) as “Official Vendor Partner,” and/or other appropriate language to be agreed upon, “of the 2010 Alltech FEI World Equestrian Games • Right to utilize above designation in marketing and promotional activities leading up to the 2010 Games

  19. Web and New Media • Logo and link included on website within tradeshow section • Booth space will be highlighted on the online version of the tradeshow map

  20. Signage • Vendor Partner will receive a minimum of two (2) visible and well displayed signs within the Trade Show venue • Signs will be placed in high-traffic areas for maximum exposure

  21. On-Site Activation • One tradeshow booth in the main tradeshow area • Site to be mutually selected • Booth location will be highlighted in all tradeshow maps

  22. Tickets/Hospitality • One four (4) day hospitality package for four (4) guests • OR • One eight (8) day hospitality package for two (2) guests. • Opportunity to purchase additional tickets as they are made available

  23. Investment $100,000

  24. Partnership Benefits

  25. Designation • Designation(s) as “Official Vendor Partner,” and/or other appropriate language to be agreed upon, “of the 2010 Alltech FEI World Equestrian Games • Right to utilize above designation in marketing and promotional activities leading up to the 2010 Games

  26. Web and New Media • Logo and link included on website within Trade Show section • Booth space will be highlighted on the online version of the Trade Show map

  27. Signage • Vendor Partner will receive a minimum of one (1) visible and well displayed signs within the Trade Show venue • Signs will be placed in high-traffic areas for maximum exposure

  28. On-Site Activation • One (1) Trade Show booth in the main tradeshow area • Site to be mutually selected • Booth location will be highlighted in all tradeshow maps

  29. Tickets/Hospitality • One four (4) day ticket and hospitality package for two (2) guests • Opportunity to purchase additional tickets as they are made available

  30. Investment $50,000

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