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Lynx – stratospheric creativity

Lynx – stratospheric creativity. RESULTS The UK also outperformed every other country in the Global campaign 87,000+ applications and almost a million online votes. We saw unparalleled talkability and ‘brand cool’ was sky high. Most importantly,

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Lynx – stratospheric creativity

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  1. Lynx – stratospheric creativity RESULTS The UK also outperformed every other country in the Global campaign 87,000+ applications and almost a million online votes. We saw unparalleled talkability and ‘brand cool’ was sky high. Most importantly, sales of Lynx Apollo products soared; up by 19% vs last year’s launch. Finally, the interactive digital 6 sheets attracted over 30,000 interactions and generated 5,500 photo submissions. OBJECTIVE • Launch new Lynx Apollo. STRATEGY To celebrate the launch of Lynx Apollo we were set a stratospheric brief. Make one ordinary guy the ultimate chick magnet hero and send him to space. It was the biggest and most ambitious launch in the brand’s history. EXECUTION Largest ever multi-media simulcast. Announcement by Buzz Aldrin broadcast on all commercial TV channels, across desktop, mobile, tablet and gaming devices, and via huge OOH and cinema screens. • Dynamic DOOH Dynamic awareness building campaign was launched across 12 DOOH networks. • Geo Fencing Geo fencing DOOH sites, serving text messages we delivered countless competition ‘entry’ points to our guys as they travelled. • Massive Targeted Reach 75% of our target audience reached in first 2 weeks of the campaign!

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