Switch to blekko for Comprehensive Protection against Spamdexing

1. Switch to blekko for Comprehensive Protection against Spamdexing Blekko

2. Spam entails very low operating cost. This encourages the spammers to continue with the menace. blekko puts a spanner in their wheels by excluding them from its search results. Ths new age consumer search engine lays extensive focus on delivery of quality information from the best sites for a hassle free experience. • In the following section we shall deal in detail with spam, spammers, and spamdexing and how a judicious choice of search engine can protect us from its collective menace.

3. What is Spamdexing? • Spamdexing, also known as search engine spam or search engine poisoning, refers to deliberate manipulation of search engine indexes. • Indexes are built by automated software programs called crawlers (also known as ants or spiders). These spiders visit a website on the World Wide Web and scrutinize their contents. • They check its Meta tags, read what is written there, or check the quality of information it dispenses; the websites that links to it and the consumer traffic it attracts.

4. Armed with all this information, the crawler returns to the central depository, where the data is indexed. The crawler at a certain frequency (determined by search engine administrators) returns to the site to check for any addition or deletion of information. • When people make use of any internet search engine to find any specific information on the internet, they in fact are searching through this index that the search engine has created. • As such, these indexes are the real target of unscrupulous webmasters and spammers. They have a variety of tools to manipulate the relevance of the resources indexed by the search engines. • This unethical practice of manipulating indexes to secure a higher ranking in the results displayed by search engine is referred to as Black Hat Search Engine Optimization (SEO) technique. Some common Black Hat SEO practices are:

5. Keyword Stuffing • This is one of the most common techniques of skewing search engine results by overusing keywords on the website. Webmasters or web developers place keywords at strategic points on the web page to raise the density and count of keywords. • Tricksters usually put the keywords at the bottom of the page where majority of visitors are unlikely to see them. Webmasters generally stuff their pages with popular keywords that are thoroughly irrelevant to their own websites. • This is done with the express purpose of fooling both the users and the search engine. For example, a shoddy organization selling sham slimming pills may place keywords appropriate for a reputable dietary counselor. This way, it may attract a lot of consumers interested in losing or gaining weight. • This can also be useful to make a page appear to be relevant for a search engine crawler. Modern and sophisticated search engine like Blekkohave the analyzing ability to determine if a particular website has resorted to keyword stuffing.

6. Page Stuffing or Page Hijacking • This is another popular method used by unethical webmasters to rob people of a fair search engine experience. Website owners or web site developers create a genuine site that scores a high ranking on Search Engine Return Pages (SERP). • The webmaster then duplicates the page to ensure that both these pages will make it to the top in the results displayed by a search engine. This amounts to indulging in unfair practices since it deprives a rival site from competing on fair terms. • Major modern search engines have the capability to compare two different pages and see if they have the same content.

7. Hidden or Invisible Text • Unrelated hidden text is used by unprofessional webmasters to eliminate competition and direct traffic to their website. They use invisible text that matches the background color of the website. • Tiny font sizes are used which are then hidden within HTML code to trick the search engine spiders. Some crawlers are programmed to identify and ignore text that matches the webpage’s background color.

8. Spam Links • Link farming refers to having duplicate links between sites that are of no constructive purpose. Some crawlers give added weightage to the links a website has. This is taken advantage of by dishonest webmasters who fill their pages with useless links. • Link Farming, or link selling, is a popular Black Hat SEO technique. Unprofessional and unethical webmasters indulge in buying and selling of links to increase the relevancy of their websites. • Webmasters also have a collection of webpages whose sole purpose is to interlink with one another to boost a page’s rank. Wading through these useless links without finding the relevant information can be a thoroughly frustrating experience for a net user.

9. Buying of Expired Domains • Some unethical webmasters keep an eye on domains that may be approaching their date of expiration. Once they expire, these are brought by these tricksters and filled with links directing to their own pages. • Most internet search engines penalize web sites that indulge in unethical and unprofessional tactics to increase their website ranking. This, unfortunately, has proved to be an ineffective deterrent since such practices are on the rise. • Blekkocan be highly effective against the scourge of Spamdexing because it uses algorithms that exclude web pages utilizing spamdexing tactics.