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Branding is making the audience aware of the product and its values. We would have seen thousands of advertisement, but the one that sticks in our mind is which relates to our values, and needs.Building a brand is a nonstop process. It starts with a small group of niche people spreading to a mass audience.Here is the checklist for branding your rental marketplace. https://www.rentallscript.com/branding-your-rental-marketplace/
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How To Brand Your Rental Marketplace in Social Media
Your brand is what other people say about you when you’re not in the room. Jeff Bezos, Founder of Amazon
TABLE OF CONTENTS 01 Compose a compelling content Appealing logo & tagline for your Rental Marketplace 02 03 Stay consistent posting on social media 04 Set your brand voice
1. Compose a compelling content Find your target audience. ● Find their age group, sex, educational background and which geographical area they are from. This helps in filtering and focusing on the right people. Experiment with your content strategy. ● The visual content is done through appealing photos, animated Gifs, Infographics, and videos. By words, it is through blogs being both informative and storytelling.
2. Appealing logo & tagline for your Rental Marketplace By the look of the logo, it conveys the mission of the company. ● Take our RentALL airbnb clone, the colour palette used is a mixture of red and white; looking vivid making to feel energetic and gives a bold statement. ● When composing your tagline, experiment with the words, and the message you convey before making the final call. ●
3. Stay consistent posting on social media Posts which gain user engagement like: Tweeting about a fun fact of the company or the industry in general. Posting a pun or meme relatable to your industry community. Keeping polls to engage the audience. Doing a quiz game or a puzzle with an awarding gift voucher. Having a healthy debate on your forums. ● ● ● ● ●
4. Set your brand voice You can set your brand voice to be: Friendly Humorous Professional Serious Expert Helpful Unique Personal ● ● ● ● ● ● ● ●
What’s your move? This blog post gives tidbits of wisdom to entrepreneurs on ● branding. I hope this wisdom be the starting point to explore more options. ● For Rental Marketplace Software Solutions, get in touch with us