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Last year alone during the holiday season, people spent over hundred billion* while shopping online. It is a 15 percent increase in holiday season spend in comparison with 2016. And experts predict that the sales will further increase by 18 percent* in 2018.
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17 Best Ecommerce Email Marketing Tips To Boost Sales in 2019
Quick Ecommerce Email Marketing Tips Strengthen your Email List Remind Shoppers About Cart Abandonment Use a Killer Subject Line Don’t Pitch for Sales Keep Your Emails Short Personalize Email For Better Results Channelize Promotional Offers With Email Ask Customers for a Feedback or Review Deliver High Quality Content Through Newsletter Leverage the Power of Automation Use it to Activate Your Dormant Customer Try A/B Testing Up-Sell and Cross-Sell Emails Customer Loyalty and Re-Engagement Emails Reward Loyal Subscribers Notify Customers About Previously Out of Stock Items Keep Things Simple
Why Email Marketing Open Rate is too Low During Holiday Season? There are two reasons: - People tend to receive a lot of emails. So, they will be ignoring your email. - Your email’s subject line isn’t catchy enough. The solution to both these problems is to focus on your customers’ problems. Don’t just promote your products. Send them infomercials about how your product can solve their problems. This should be your strategy especially if you are cold mailing them. You can read a full blog post here: Ecommerce Email Marketing