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M A R K E T O V E R V I E W

Unlock the power of magazine media to reach 65% of the adult population each month. Dive into insights on how different demographics consume magazine content, from print to digital. Explore advertising expenditure trends and top advertisers in various sectors. Discover the high engagement scores and time spent by readers, showcasing the lasting impact magazines have on different age groups and social grades. Make informed decisions to connect effectively with your target audience using magazine advertising.

johncarr
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M A R K E T O V E R V I E W

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  1. M A R K E T O V E R V I E W

  2. REACH

  3. 65% OF THE ADULT POPULATION CONSUME MAGAZINE MEDIA EACH MONTH 35m THAT’S PEOPLE Source: PAMCo Jan 2018 – Dec 2018

  4. 23m ADULTS READ PRINT MAGAZINES EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  5. 25m ADULTS READ MAGAZINES ON DIGITAL DEVICES EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  6. ADULTS READ MAGAZINES ON DESKTOP EACH MONTH 7m Source: PAMCo Jan 2018 – Dec 2018

  7. 22m ADULTS READ MAGAZINES ON A MOBILE DEVICE EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  8. 5m ADULTS READ MAGAZINES ON TABLET EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  9. 18.8m ADULTS READ MAGAZINES ON PHONE EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  10. MAGAZINE MEDIA MONTHLY REACH Source: PAMCo Jan 2018 – Dec 2018

  11. AUDIENCE

  12. MAGAZINE MEDIA MONTHLY REACH BY age millions 4.7 0.8 4.0 5.8 1.3 4.7 5.5 1.2 4.4 5.9 1.6 4.3 5.1 1.5 3.6 4.2 1.6 2.2 2.9 1.4 0.8 GB adults 15+ Source: PAMCo Jan 2018 – Dec 2018

  13. MAGAZINE MEDIA MONTHLY REACH BY gender millions 14.3 8.8 10.1 19.9 14.6 13.9 GB adults 15+ Source: PAMCo Jan 2018 – Dec 2018

  14. MAGAZINE MEDIA MONTHLY REACH BY gender Source: PAMCo Jan 2018 – Dec 2018

  15. MAGAZINE MEDIA MONTHLY REACH BY social grade millions 20.9 14.1 15.7 13.4 9.3 8.3 GB adults 15+ Source: PAMCo Jan 2018 – Dec 2018

  16. MAGAZINE MEDIA MONTHLY REACH BY employment status millions 15.2 9.7 11.5 4.7 3.3 3.6 7.8 6.5 3.6 2.6 1.2 2.3 1.0 0.6 0.8 GB adults 15+ Source: PAMCo Jan 2018 – Dec 2018

  17. 66% OF MILLENIALS (16-34) CONSUME MAGAZINE MEDIA EACH MONTH 52% 36% 56% 12% Source: PAMCo Jan 2018 – Dec 2018

  18. 64% OF ABC1 MEN CONSUME MAGAZINE MEDIA EACH MONTH 40% 38% 48% 20% Source: PAMCo Jan 2018 – Dec 2018

  19. 79% OF ABC1 WOMEN CONSUME MAGAZINE MEDIA EACH MONTH 54% 56% 60% 17% Source: PAMCo Jan 2018 – Dec 2018

  20. 69% OF FAMILIES (WITH CHILDREN IN HH) CONSUME MAGAZINE MEDIA EACH MONTH 53% 42% 58% 12% Source: PAMCo Jan 2018 – Dec 2018

  21. AD SPEND

  22. SHARE OF UK ADVERTISING EXPENDITURE 2017 £22,191m TOTAL AD SPEND £776 million spent on magazines in 2017 Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Source: AA/WARC Expenditure Report, April 2018

  23. SHARE OF UK DISPLAY ADVERTISING EXPENDITURE 2017 £14,391m TOTAL AD SPEND Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD. Source: AA/WARC Expenditure Report, April 2018

  24. 1 3 CLOTHING + ACCESSORIES £70M COSMETICS + PERSONAL CARE £46M HOUSEHOLD EQUIPMENT +DIY £36M 4 5 LEISURE EQUIPMENT £25M MOTORS £23M Source: NMR January – December 2017

  25. Top Magazine Advertisers 1 6 11 16 2 7 12 17 3 8 13 18 4 9 14 19 5 10 15 20 Source: Nielsen AdDynamix

  26. FORECAST 2015-2018 (AA/warc) £m, Current prices 941 877 776 710 664 Source: Advertising Association/WARC Expenditure Report (November 2018 release)

  27. CIRCULATION

  28. AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS) Source: ABC January – June 2018 (consumer titles)

  29. ENGAGEMENT

  30. Engagement scores Print Digital 88% 92% Agree that reading magazines is time well spent 81% 85% Trust what they read in magazines 72% 72% Feel a close connection with magazines 71% 72% Think that magazines offer them something they can’t get elsewhere Source: PAMCo Jan 2018 – Dec 2018

  31. MAGAZINE READERS SPEND AN AVERAGE OF 106 MINS 17 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  32. / WOMEN SPEND AN AVERAGE OF… MEN 87 MINS 117 MINS 17 MINS 17 MINS …CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  33. MILLENIALS (16-34) SPEND AN AVERAGE OF 15 MINS 83 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  34. ABC1 MEN SPEND AN AVERAGE OF 18 MINS 87 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  35. ABC1 WOMEN SPEND AN AVERAGE OF 18 MINS 118 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

  36. FAMILIES (WITH CHILDREN IN HOUSEHOLD) SPEND AN AVERAGE OF 17 MINS 89 MINS CONSUMING MAGAZINE MEDIA EACH MONTH Source: PAMCo Jan 2018 – Dec 2018

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