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Unraveling Persuasive Techniques in Media

Discover common persuasive techniques used in advertising and learn how messages are conveyed to influence consumer behavior and beliefs. Explore the impact of slogans, repetition, testimonials, and emotional appeals in engaging audiences.

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Unraveling Persuasive Techniques in Media

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  1. Activator Week 9 Day 1 Select one of the following options: • Read to Self • Read to Other • Revise your personal narrative

  2. Persuasive Techniques in Media “Can You Hear Me Now?”

  3. Why are messages conveyed? • To get you to buy a certain product • To get you to believe something or act in a certain way • To get you to agree with a point of view

  4. Common persuasive techniques used in advertising… • Slogan • Repetition • Bandwagon • Testimonial • Expert Opinion • Emotional Appeal Purpose?

  5. Slogan: “Can you hear me now?” A catchy phrase or statement often used to sell a service or a product

  6. Repetition: The name of a product is repeated many times

  7. Bandwagon A statement suggesting that everyone is using a specific product, so you should too

  8. Testimonial A person supports or endorses a product.

  9. Expert opinion Experts approve this product, so you should use it “Four out of five dentists recommend sugarless gum for their patients who chew gum”

  10. Emotional Appeal A person is made to have strong feelings about a situation or product

  11. Quick review • Slogan • Repetition • Bandwagon • Testimonial • Expert Opinion • Emotional Appeal

  12. Audience Awareness Advertisers know how to • target their audiences • use appropriate persuasive technique to convey their messages

  13. Audience

  14. Audience?

  15. Audience? Purpose? Persuasive technique?

  16. Audience? Persuasive Technique

  17. Audience? Purpose?

  18. Audience? Purpose? Persuasive technique?

  19. Audience? Persuasive technique?

  20. Making Connections • What is your favorite jingle? • What slogan for a product do you find yourself saying? • What TV commercial has influenced you to make a purchase? • If you knew your favorite athlete shopped at Albertson’s, would you want to shop there, too?

  21. CW: Persuasion is all around you. Analyze the ad put in front of you. In two sentences, tell me who the audience is, the purpose of the ad, and the persuasive technique used. Support your reasons with evidence.

  22. Jennifer Bernhard Literacy Specialist Clark County Schools Jennifer.bernhard@clark.kyschools.us

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