Success Stories in Retail Security Solutions

1. Success Stories Retail

2. Hugo Boss, France Stadium, Sweden Romero Jara-Jabugo, Spain La Despensa Supermarkets, Spain Cases Group, Spain Van Roey Automation, Belgium Ardenberg, The Netherlands The Grape Group, Australia Citgo Sooper Stop, USA Hindmarch & Co, UK ZeroDegrees, United Kingdom Hughes & Hughes, Ireland CH Carolina Herrera, Spain HiQ Lifestyle, South Africa References

3. Hugo Boss, France Axis network cameras ensure the security of the premises and allow remote monitoring of shop layout

4. “What appealed to us was theability to access the imagestransmitted by the 24 AXIS 211cameras installed over the 3 floors of the shop in real time,in complete safety and fromanywhere in the world.” Dominique Gazel, IT ManagerHugo Boss boutiques worldwide

5. Background • Ready-to-wear clothing brand • New shop set up in November 2004 • Surface area of 2,000m2 over 3 floors

6. Challenge • Guarantee the security of the whole shop while being able to access the images transmittedby the surveillance system in real-time, in complete safety,and from anywhere in the world

7. Approach • In consultation with its IT Department, Hugo Boss chosean Axis network video solution

8. Approach Main reasons to make that choice • Remote monitoring • Possibility to monitor and supervise shop layout without having to be physically present on-site • Images can also be accessed frommobile phones • Remote maintenance • Ability to remotely troubleshoot problems associated with the equipment installedwithin the shop • Superior image quality • Easy and rapid deployment • Security • Secure access to the images from allworldwide offices

9. Solution • 24 AXIS 211 Network Cameras installed over the 3 floors • Direct access from the local and private Hugo Boss networks • From 20 workstations installed within the building

10. Results • Security of staff and premises • Considerable time savings • Ability to remotely monitor the shop layout • Remote maintenance • Reduced installation costs thanks to support for PoE (Power-over-Ethernet) • Camera design fits perfectly with the decor of this top-of-the-range shop

11. Stadium, Sweden Safer stores with Axis solutions

12. “Each and every securityarrangement helps fight crime andmakes our stores less attractivefor break-ins and robberies.The extra confidence our staff gainsthrough ‘Trygg Butik’ makes iteasier for them to controlsituations that might havegone out of control before.” Peter Claeson, Security ManagerThe Stadium Group

13. Background • Largest privately owned sports retail chain in Sweden • Sells products such as clothes, shoes and sport equipment • About 2,000 employees

14. Challenge • Find a solution that would help create safer working environments for its staff and reduce crime in its stores

15. Approach • Stadium chose an Axis network video solution, to migrate itsanalog system to network video

16. Approach Main reasons to make that choice • Easy to use • Easy to access surveillance cameras, which are connected to a Securitas emergency center • Cost-effective • Solution based on the network infrastructure already in place

17. Solution • Swedish security specialist Securitas introduced the Trygg Butik (safe store) concept, an initiative aimed at reducing crime and increasing security in retail businesses • Axis video servers and broadband connection installed • No hardware needed • Digital images transmitted overthe existing IP network

18. Results • Not a single incident reported by Stadium since the installation • Safer and more secure working environment for staff

19. Romero Jara-Jabugo, Spain Monitoring sales and staff productivity

20. “I have increased the productivityof my employees in addition toachieving a remarkable securitylevel in the company.” M. Rafael Romero, General ManagerRomero Jara-Jabugo, Spain

21. Background • Specializes in producing and selling Iberian meat products • Comprises a refined meats production plant, a supermarket,a number of points of sale anda restaurant chain

22. Challenge • Wanted to monitor its staff and the flow of clients in its shops and to increase productivity

23. Approach • The company chose to implement a video surveillance system based on Axis network cameras complemented by a video management systemfrom I&IMS DocuRemote • User-friendliness and easeof use were the main reasonsto make that choice

24. Solution • Axis network cameras installedto monitor supermarket aisles, shelves and restaurant interiors • Connected to an ADSL line for remote control

25. Results • Increase in staff productivity and product consumption, thanks to cameras strategically placed insales points • Plans to install additional cameras in the remainder of the establishment and in the Jabugo sausage plant

26. La Despensa Supermarkets, Spain Effective and secure video surveillance

27. “The main benefits we haveobtained is that the qualitymanager can now monitor, fromany location and 24 hours a day,the activity at each of oursupermarkets across Spain.” Luis Doblado, Director of OperationsLa Despensa Supermarkets

28. Background • Established in 1973 • 41 supermarkets • More than 20 years of experience in the distribution sector • Each supermarket has an average sales area of 700m2 and is supplied from a central store of 10,000m2

29. Challenge • Needed to install a modern, responsive and flexible video surveillance system to: • Monitor potential security problems • Remotely access images from the higher-value product sections • Give added protection to the check-out area and create a further deterrent to minor theft

30. Approach • Axis Premium Partner 2GRE2 designed the project and proposed a solution based on Axis network video products and video management software from IProNet

31. Approach Main reasons to make that choice • Flexible and user-friendly system • High performance • Remote monitoring from any location 24 hours a day

32. Solution • Installation of several models of Axis network cameras indoors and outdoors • Use of video systems, controlled by IProNet’s video recording and monitoring software

33. Results • Much higher standard of security at the shops • Decrease in unidentified losses • Staff feels better protected, resulting in higher standards of customer service and increased staff productivity

34. Cases Group, Spain Axis network cameras increase productivity in bakeries

35. “I never imagined this kind of result.I just asked for a stocks control andmonitoring system as part of mymarketing policy, and in only 3months, I am pleased to say thatproductivity increasedby more than 20%.” Jordi Cases, General ManagerCases Group

36. Background • Catalonian company dedicatedto the bakery business for 3 generations • Produces and sells bread and other baked goods as well as distributes specific machineryin Spain related to this business

37. Challenge • Find a system allowing monitoring of different locations at the same time, in order to optimize the restocking of baked goods and permanently check on the display cases

38. Approach • Cases Group opted for I&IMS’ video management application, DocuRemote, and Axis network cameras

39. Approach Main reasons to make that choice • Easy to use and flexible system • Offering various capabilities such as remote monitoring of up to 16 cameras at once, motion detection, alarm management and JPEG-video storage through IP networks • Accessible to anyone • No need to be an IT expert to operate the system

40. Solution • Installed Axis network cameras in each bakery and in the bread production center • All bakeries are connected through Telefónica’s broadband connection • The central office manages all cameras simultaneously using DocuRemote, a software application from Axis partner Information & Image Management System (I&IMS)

41. Results • 20% increase in productivity after 3 months • Quality control of production and real-time monitoring of food security standards

42. Van Roey Automation, Belgium Van Roey Automation opts for Axis network cameras to protect its building

43. “It struck us that Axis was theonly provider of network camerasthat had a comprehensive andprofessional range of products.” Patrick Van Roey, OwnerVan Roey Automation

44. Background • Implements and maintains network infrastructure for customers in Belgium • Established in 1973 • 40 employees • 4 core departments • Service center • Development team • Business center/Corporate sales department • Web store/Retail sales department

45. Challenge • Find a surveillance solution to secure its buildings from break-in attempts

46. Approach • Security specialist and Axis partner Azlan, provided the company with the opportunity to try out and compare a number of different brands and types of cameras • Axis networks cameras were selected

47. Approach Main reasons to make that choice • Flexibility • Can operate as a stand-alone unit thanks to built-in computer • Up to 20 authorized users can access the images at once • Remote monitoring

48. Solution • Axis network cameras were installed at strategic locations throughout the company to detect movement

49. Results • Greater peace of mind for staff • Cameras create a ‘psychological buffer’ which acts as a deterrent against further misdemeanors • Minimum time spent on security as just one person is involved in supervising the project

50. Ardenberg, The Netherlands Securing stores, dr. Adam’s, Hessels, Timberland & Nike Rotterdam