What are the advantages of Web Analytics?

1. What are the advantages of Web Analytics? Analytics does not try to measure the traffic of our website, but to understand and analyze it in order to create improvements in the site to achieve the objectives established in each business. Web analytics consists of registering all the information that users provide when interacting with the site, outline it and segment it, and then analyze all the data, in order to improve the browsing experience and performance of our business. Through this analysis, we study the impact of social media marketing Orange County campaigns, the behavior of users and identify trends to make decisions more effectively. Advantages of web analytics for your business: Greater knowledge of our website: Analytics data are used to find out which products are visited more, which images work best or what kind of page the user is interested in. You can do a self-assessment of your site at all levels (navigability, design, usability, the current situation in front of the competition, and lot more) Identification of users: Using web analytics services Orange County, we can know who are the users and customers who enter our site and know what they want, as well as knowing the behavior they have in front of certain contents. We can know what to offer and how to get there. Reduction of costs: When online marketing actions are optimized, in addition to improving navigability, we avoid unnecessary costs. If we know our visitors, we will save on future costs. New business opportunities: With web analytics, you can detect which market niches remain unexplored thanks to audience analysis, user behavior, traffic origin, and type of devices. Promotion of the ROI segmented by the different sources of traffic: It is analyzed if the results are being what was expected in the beginning according to the campaigns carried out. You can also modify campaigns with deviations in the results until you reach the desired goal, generating greater benefits in the long run. Creation of personalized alerts: Customized notices can be created at the moment when changes occur such as, for example, that our store does not work, or when is the best time to launch a campaign or when no transactions occur. The loyalty of the users and improvement of the experience of the visitors: By knowing the user, we can offer exactly what you want, as well as improve your shopping experience. Get in touch with website usability Orange County, and get the best Web Analytics services.