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Optimize Negative Keywords • AdWords allows you to specify what keywords are not a good fit for your product or service. Negative keywords can be added to the campaign level, but you can hone in by adding unique keywords to specific ad groups when needed.If you haven’t a clear idea about this you can hire a Digital Marketing agency.
Adjust Bids for Geotargeting • No matter your market or industry, you can benefit by focusing your marketing dollars on specific geographic locations. • Even if you provide digital products and services, you can benefit by reviewing where your engagement comes from to prioritize media spend in those areas. However, industries like apartments, hotels, and lawyers often qualify their ideal customer by how close they live to their physical offices. • Digital marketing company plays a major role in online marketing in Srilanka.
Alter Keyword Match Type Over Time • Whenever I launch an AdWords campaign, I usually start out with several ad groups with strong themes of similar keywords. For the first 30 days of a campaign, I often use Broad Modified match types because they offer a good level of control to qualify when my ads show, but also enough opportunities for the ads to show so I can gather data.
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