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Google Ad Words

AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.

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Google Ad Words

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  1. WELCOME www.northpolewebservice.com

  2. Google Ad Words-Definition • Google Ad Words is Google's online advertisingprogram. • Google Ad Words is Google's online advertisingprogram. www.northpolewebservice.com

  3. Google AdWords-Campaign Types • There are five types of campaigns . • Theyare: • Search Network with Display Select • Search NetworkOnly • Display NetworkOnly • Shopping OnlineVideo www.northpolewebservice.com

  4. AdWords VsAdSense www.northpolewebservice.com

  5. GoogleAdWords-Advantages Reach people searching for what youoffer Control your budget Measurable, accountable,flexible Cost Effective MaximumRelevance HighlyTargeted Remarketing www.northpolewebservice.com

  6. Google AdWords-AccountStructure • Your account is associated with a unique email address, password, and billinginformation. • AccountStructure Campaign2 Campaign1 Ad Group1 Ad Group2 Ad Group1 Ad Group2 Ads Keywords Ads Keywords Ads Keywords Ads Keywords www.northpolewebservice.com

  7. Google AdWords-AdTypes Image Ad Video Ad Dynamic Ad Mobile Ad TextAd www.northpolewebservice.com

  8. Google AdWords-AdTypes www.northpolewebservice.com

  9. Google AdWords-BiddingTypes • Mainly Three kinds of • bidding types.Namely • CPA(Cost-per-acquisition) • CPM(Cost-per-thousandimpressions) • CPC(Cost-per-click ) www.northpolewebservice.com

  10. Google AdWords-AdRank • Ad Rank determines youradPosition where your ad shows on the page in relation to other ads and whether your ads are eligible to show atall. • The main components of your Ad Rank are your bids andthe • quality of your ads and website. AdRank = Max. CPC * QualityScore(QS) www.northpolewebservice.com

  11. Google AdWords-AdRank • Max.cpc: • Abidthat youset todeterminethe highest amount that you were willing to pay for a click on yourad • QualityScore(QS): • QS is a metriccalculated AdWords based onvarious factors of quality and relevancy. www.northpolewebservice.com

  12. Quality ScoreFactors: www.northpolewebservice.com

  13. Google AdWords-CreateAds www.northpolewebservice.com

  14. Google AdWords-EditorTool • AdWords Editor is a free, downloadable application for managing your AdWords advertisingcampaigns. • Purpose: • Can make bulk changes inoff-line • Export and Import files to shareproposals • View statistics to allcampaigns • Copy/Move items between Adgroups andCampaigns www.northpolewebservice.com

  15. THANK YOU Contact Us:- To find out more or how we can help you better. Address:-C-127, 2nd floor, Ozi Gym Building, Phase 8, Industrial Area, Mohali,160062. Phone no: (+91) 8872155107,9779127768,8360890672 E-mail:-hr@northpolewebservice.com www.northpolewebservice.com

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