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S ocial media For human services

Locally grown utility marketers offering social media marketing, web development & hosting, and SEO services. Primary social networks: Facebook, LinkedIn, Twitter.

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S ocial media For human services

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  1. Social media For human services PRESENTED BY bit social media Human Services leadership council April 28, 2015

  2. About us WHO WE ARE Locally grown utility marketers. Established in 2010, we have worked with 150+ businesses throughout Michigan and beyond. What we do Social Media Marketing: Daily Management to consultations across multiple networks. Facebook is our specialty! Web Development & Hosting: Effective & Affordable, local and attentive. SEO & Mobile friendly designs, as we work mainly in WordPress.SEO Services: Ranging from standard site optimization to large aggressive campaigns. “Let your customers follow you!" Bit social media, llc bitsocialmedia.com

  3. Primary social networks: 01. facebook Facebook would be the second most populated country in the world – behind China! 1.31 Billion Monthly Active Users. 02. linkedin 277 Million registered users, globally! 03. twitter 241 Million Monthly Active Users (nearly a billion registered accounts!) Facebook 1.44 billion linkedin twitter 347 million 288 million Bit social media, llc bitsocialmedia.com

  4. AGEBREAKDOWN: AVG. AGES BY NETWORK Twitter skews towards younger audiences, while LinkedIn gains more ground with an older demographic. Bit social media, llc bitsocialmedia.com

  5. Network breakdown • Main Advertising Platform • Integrates w/all online platforms • Building Fan bases • Engaging audiences on a regular basis • Soliciting feedback • Connecting with other organizations • Event management • B2B/P2P Networking • Connecting with those in related fields and local circles • Referrals& recommendations • LinkedIn Groups • Building Online Trust • Skills endorsement • Potential Employees/Employers • Live updates, #hashtags • Up-to-the-second • Active in Metro areas • Wide reach, low trust • Partial to spam • Offical brand feeds • Negative Feedback • linkedin • twitter • facebook Bit social media, llc bitsocialmedia.com

  6. Internal uses for social media: REcruiting Talent management MANAGING RISK TEAM BUILDING RECRUITING Talent management TEAM BUILDING MANAGING RISK Top talents are drawn to Businesses with an attractive online presence. Creating social and cooperative work environments Using social media internally to build and strengthen ties in the workplace. Controlling the many risks the new era of social media brings to business. Bit social media, llc bitsocialmedia.com

  7. Brand for talent: Post Interesting content Post employee experiences It’s a long-term investment: Make them beautiful: Use a strategic mix of photos, videos, links and information to keep your audience engaged. Let your employees shine! Show their contributions and your appreciation for them. Facebook is an everyday tool, many missed opportunities cannot be recovered. Be patient! Custom cover photo and graphics, visually appealing to visitors. Design career pages Engage prospective hires Give prospects insight No silver bullets! Bit social media, llc bitsocialmedia.com

  8. Team building • Event Scheduling: Social media enables communication and collaboration on events! Instead of emails, and dozens of responses, create a Facebook group for your event, and follow comments directly. Employees can access information through social media any time, anywhere, at home or at work. • Employee Recognition: Announcements traditionally made in a company-wide meetings can be made just as effectively through social media. Publicly recognizing employees, sharing info on positive performances, or introducing new team members. • Communications: Social media gives co-workers opportunities to communicate on a personal level; it allows team members to conveniently communicate with each other, in person or as a group, after work hours, bringing them closer together as colleagues. Bit social media, llc bitsocialmedia.com

  9. employee training 1. Create a safe place for employees to share their concerns before going online. 2. Outline what is considered confidential information. 3. Be clear on the consequences of your employees’ online activities relating to your company. 4. Designate a go-to person to answer employee questions about your company on social media. 5. Educate employees and discuss the proper ways to engage with others online. 6. Make sure employees understand what is considered illegal. 7. Reflect the company’s culture. Bit social media, llc bitsocialmedia.com

  10. branding & Reputation management • You have to look at reputation management as an on-going strategy that you need to proactively invest in. Present your organization in the best light possible, minimizing risk at every turn. Bit social media, llc bitsocialmedia.com

  11. Q+A We welcome your comments & questions!

  12. Contact us: Want to learn more? Drop us a line! bitsocialmedia.com lindsey@bitsocialmedia.com, will@bitsocialmedia.com 231-878-2664 @bitsocial Facebook.com/bitsocial WEBSITE: EMAIL: TELEPHONE: Bit social media, llc bitsocialmedia.com

  13. THANKS FOR YOUR TIME!

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