Why Businesses Need a Product Configurator?

1. Why Businesses Need a Product Configurator? A product configurator tool is a key that makes it possible to build a fully personalized product or to change or add functionalities to a core product before making a purchase. iDesigniBuy has a strong configurator architecture which can be integrated to backend systems or use as stand- alone to work on both complex and simple rules-based configurations. The general configurator supports kitting and bundles; however, the advanced configurator supports compound pricing rules depending on a variety of factors and formulas. Offer Better Shopping Experience According to the report available on the Internet, by 2020, the customer experience will surpass both product and price because of the boost in the online product configurator software. The way your consumers interact with your online store/website and complete purchase process is slowing becoming the most crucial part of your sales strategy. In short, configuring an item with visual representation offers a better experience for users than text descriptions and dimensions. A configure price quote (CPQ) software facilitates your customers to interact with and engage themselves with the configuration process of their purchase. As the users start designing their product and customize it according to their specifications, the visual representation grows and adapts to the specifications in real time. Compared to the text description, the visual configuration serves customers with a more attractive, convenient, and engaging experience. The better experience will lead to improved chances to convert it to sales. Build Customers’ Trust in Your Product There are many benefits of the configurator, but one of the biggest advantages is that it gives an image to the item. Pictures are the most effective way to catch attention as humans can process

2. images faster than text. With visual configuration, users can see visuals and know exactly what item they are purchasing, including all of the parts they have personalized. The product configurator generates product images that customers are eventually will receive, something which is very difficult to achieve by using only words. In addition to assisting consumers in feeling more confident about what they are buying, the visual configuration also helps them match the product with customer expectations to improve order accuracy and minimize the return percentage. Precision is extremely important for your sales team as one error could result in a returned order and a refund, which will be a loss for your organization. The cost of designing and manufacturing returned products falls under company expenses as the product has already made as per the user’s specifications which cannot go back into inventory. Keep You Ahead of Your Competitors The product configurator is growing in the industry, but many retailers are yet to incorporate this to their website or online store. Imagine you are presenting your items in a virtual reality suite and your competitors are using 8" x 11" product catalog to showcase their products. This is a kind of advantages you can add to your business by utilizing the visual product configurators and stay ahead of the competition. Visual configuration facilitates you a way to present your range of products in a cutting-edge, innovative manner, instead of showing your products in an outdated, traditional fashion. When any user compares your services to your competitor’s, the difference will be seen easily and this will benefit your business. Explain Your Product Better Than Text Offering a customization service for products and meeting the exact requirements of customers is a complicated job. On various occasions, your sales team needs to educate consumers on which part of the product they can customize and which can't be changed or personalized. For instance, dimension limitations, rules that have to be followed, add-on restrictions, etc. Someone from your sales team has to convey these specifications to users. However, with the visual configurator, there isn’t much pressure while it comes to educating customers. According to the statistics, around 65% of the global population are familiar with visual designing; hence, visual configuration assists consumers to understand what is and isn’t achievable in customization. Also, you can define custom rules into product configuration software which will restrict your customers from ordering something which is impossible to manufacture. With a visual configurator, your sales team does not need to spend their time on educating consumers about the ordering process; and they can concentrate on building the customer relationship and help them with the sales cycle. Source Link- https://idesignibuy.weebly.com/blog/why-businesses-need-a-product-configurator