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SFUSATO LEMONS

Pallini Limoncello is a high-quality Italian limoncello liqueur made from organic lemons hand-picked on the hillsides of the Amalfi Coast. With its rich aroma and full-bodied flavor, it is the perfect choice for those who appreciate the authentic taste of Italy.

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SFUSATO LEMONS

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  1. SFUSATO LEMONS • Origin: only from Amalfi Coast • PGI status (Geographically protected indication) • Organic lemons • Hand picked on the hillsides of the Amalfi Coast Main Characteristics • Tapering shape • The skin is thin and very rich in essential oils • Very light yellow color • Very strong perfume and aroma • The flesh has a very nice acidity • Average weight per lemon: 100 gr. • The harvest happens throughout the year, • however the best lemons are picked 2 or 3 times • per year in Spring and Summer

  2. and Chemicalies PHISICAL AND CHEMICAL PROPERTIES • High Quality Ingredients • Costa D’Amalfi PGI Organic lemons infusion • Pure neutral alcohol from sugar beet molasses • Alcoholic content 26% • Sugar content 25% • Italian Sugar • Gluten Free • Genetically modified organisms: FREE • ALLERGENS (milk, nuts,egg, seafood): FREE • Contains Yellow #5 (for color stability purposes) This refreshing lemon liqueur is crafted from an authentic family recipe created more that 100 years ago by the Pallini family

  3. Lemon skin ProductionProcess Infusion Sugar Alcohol Mixing tank Lemon oil extracted from skin Coloring Qualityassestment Bottling

  4. Tasting notes Tasting Notes • Appearance • Clarity: Opaque • Length: Long • Color: Light gold • Nose • Condition: Open, powerful • Development: Complex, balanced • Character: Fresh lemon zest, reveals slight bitterness and alcohol with time • Palate • Sweetness: Medium. • Body: Full-bodied • Intensity: Powerful • Mouthfeel: Full and chewy • Character: Full spectrum of lemon zest, with light earth • like tones and very faint anise. • Alcohol: Balanced, evident in the finish. • Finish: Long, complex and balanced. • Conclusions • Quality: Outstanding • Type/style: Italian limoncello liqueur • Origins: Italy A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering. A full, rich mouthfeel awakens the senses with delicius, chewy flavours of freshly zested lemons developing a hint of soft, earthy flavours beyond, and a faint indication of dried spices. The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello. Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavour, alcohol and sugar, each element enhancing the others, and all in perfect balance.

  5. Tasting notes Tasting Notes A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering. A full, rich mouthfeel awakens the senses with delicius, chewy flavours of freshly zested lemons developing a hint of soft, earthy flavours beyond, and a faint indication of dried spices. The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello. Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavour, alcohol and sugar, each element enhancing the others, and all in perfect balance. A surprisingly powerful nose, combined with invigorating lemon notes, gives way to a long, complex palette of aromas, expertly anchored in alcohol that is always present but never overpowering. A full, rich mouthfeel awakens the senses with delicious, chewy flavors of freshly zested lemons developing a hint of soft, earthy flavors beyond, and a faint indication of dried spices. The finish is pleasant, never cloyng, and far longer than you would expect from a limoncello. Pallini Limoncello is the reference, not only for limoncello, but for liqueurs in general. Every ounce of the distiller’s art is on display in this superb marriage of fresh flavor, alcohol and sugar, each element enhancing the others, and all in perfect balance

  6. Key facts Pallini Limoncello • Sells more than 50.000, 9 litre cases world wide • Grows by 30% vs LY (ecluding US) • Is the nr 1 premium limoncello world wide • Is widely available in more than 30 domestic markets • Is the leading limoncello brand in DF, sell more than 10.000, 9 litre cases • Best tasting limoncello: 9 out of 10 people prefer Pallini! • Pallini is the only Limoncello thatisgoodalsoat room temperature

  7. DF success Activities on the Brand • Pallini Limoncello has grown in DF by 36% vs 2011 • Rome Airports: Nr. 1- best selling brand in the wine and spirits category, and 2° best selling item after brands of cigarettes • New 2012 listings: Heinemann, Dubai, DFA (USA), UETA (USA) • Nr 1 premium limoncello in the USA DF • Listed at Nuance, Aelia, Dufry USA and Italy, Schiphol, Brussels , Carnival Cruises (mediterranean COSTA), • Listed in the US with: Starbord Cruises, Pac Can Duty Free, Northwest DF (28 board stores), International Shoppes, several shipchandlers • Own Yellow for all our activities Above and Below the line • Continuous support on and off premise • Comparative tastings when possible • Tastings activities (DF, Off premise main markets, • promotions on premise with free bottles or ice buckets) • Execution of simple programs with signature cocktail • P.L.B (Pallini, Lemon and Bitters) developed by • Philip Duff easy to do, easy to drink, works worldwide • Social media: Facebook page

  8. Our Awards The product has won several prizes for its quality and design: • Diffords Guide Rating: 4.5/5, 2011 • Gold Medal – BTI International Review of Spirits, 2009 • Gold medal ISW, 2006 • Super Highly Recommended Best Buy 90-95 Wine Enthusiast Magazine, 2006 • Gold Medal for packaging (full Pallini range) liqueurs, Class Magazine, 2006

  9. ON TRADE POS Recipesbooklets and tabletentstobeadaptedlocally

  10. ON TRADE POS Pallini Vintage Poster

  11. OFF TRADE POS Deruta glass , bottles display, shopping bag, luggagetag (for DF only).

  12. Some activities carried out in 2012

  13. Pallini Gift Packs Pallini is the only company offering DF exclusive limoncello deruta cups (50 cl and 70 cl), long drinks pack & minipacks

  14. DF activities in Rome Fiumicino Airport

  15. DFactivities 2013: New display Pallini Ape & Pallini Display

  16. DF activities Rome 2012

  17. DF activities Schiphol and Bruxelles

  18. Some numbers …..

  19. US market: sales volume (Shipments on CY)

  20. Volume development of Pallini Limoncello Duty Free 9L cs ROW (excl. Italy) 9L cs

  21. Total Volume development Pallini Limoncello

  22. In the end Why Pallini?

  23. 1. It is made with lemons

  24. 2. It smells of lemons

  25. 3. It tastes of lemons

  26. 4. It is good!!!

  27. 5. Because Pallini tastesbetterthanroses (letthis be your Valentine) Grazie

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