1 / 5

What is fashion merchandising, and why is it so important in the fashion industry.

What is fashion merchandising, and why is it so important in the fashion industry. . Jennifer Allen Ester Bruce ENG 114 November 25. What is fashion merchandising.

jola
Download Presentation

What is fashion merchandising, and why is it so important in the fashion industry.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is fashion merchandising, and why is it so important in the fashion industry. Jennifer Allen Ester Bruce ENG 114 November 25

  2. What is fashion merchandising • The planning and promotion of sales by presenting a product to the right market at the proper time, by carrying out organized, skillful advertising, using attractive displays, etc. • Includes all the phases of planning, buying, and selling clothes and accessories. • Also known as retailers.

  3. What a fashion merchandiser does on a day-to-day basis • Put together very interesting, eye-catching displays. • Promote things by advertising. • Choose what to sell in the store. • Attend special events such as fashion shows. • Put in long hours at a time.

  4. Why fashion merchandising is so important to the fashion industry • The main role of merchandising is to link all the areas of fashion and manage the business. • The success of manufactures and designers really rest in the fashion merchandisers hands. • Without fashion merchandisers people in the fashion industry would not be as successful a they are.

  5. Soucres • Ives, Nat. “Fashion Marketers See Good-Looking Ad Options Online; Style sites’ Inventory makes advertisers rethink long-held allegiance to print.(News)” Advertising Age Sept. 10, 2007: 3. 17 Nov. 2010. • Kelly, Marsha B. “Want to hook fashion? Here’s how to make it fit.” Essence Dec. 2005: 114. 17 Nov. 2010. • Liddell, Louise A. Clothing and Your Appearance. Tinley Park, 2008. • Lucas, Paul. Personal Interview. 16 Nov. 2010. • "Merchandising | Define Merchandising at Dictionary.com." Dictionary.com | Find the Meanings and Definitions of Words at Dictionary.com. Web. 28 Nov. 2010. <http://dictionary.reference.com/browse/merchandising>. • Pink Was Everywhere on the 2008 Runways - including the Blumarine Show Read More: Http://www.nydailynews.com/lifestyle/2008/02/28/2008-02-28_pink_is_fashions_shade_for_all_seasons.html#ixzz16qJDHt8U. Photograph. NYDailyNews. 27 Feb. 2008. Web. 28 Nov. 2010. <http://www.nydailynews.com/lifestyle/2008/02/28/2008-02-28_pink_is_fashions_shade_for_all_seasons.html>. • Sturgill, Michael. Personal Interview. 11 Oct. 2010. • Victoria's Secret PINK Launches in Canada. Photograph. I Want - I Got. 09 Nov. 2009. Web. 28 Nov. 2010. <http://iwantigot.geekigirl.com/2009/11/09/victorias-secret-pink-launches-in-canada/>. • Weber, Jeanette. Clothing Fashion, Fabrics, and Construction. 2003, 1997, 1990, 1986.

More Related