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Chapter 15

Chapter 15. Creating Collaborative Partnerships. 15- 1. LEARNING OUTCOMES. Explain Web 2.0 and identify its four characteristics Explain how Business 2.0 is helping communities network and collaborate Describe the three Business 2.0 tools for collaborating

jolene-dyer
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Chapter 15

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  1. Chapter 15 Creating Collaborative Partnerships 15-1

  2. LEARNING OUTCOMES • Explain Web 2.0 and identify its four characteristics • Explain how Business 2.0 is helping communities network and collaborate • Describe the three Business 2.0 tools for collaborating • Explain the three challenges associated with Business 2.0 • Describe Web 3.0 and the next generation of online business 15-2

  3. Opening Video

  4. WEB 2.0: ADVANTAGES OF BUSINESS 2.0 • Web 2.0 – The next generation of Internet use – a more mature, distinctive communications platform characterized by three qualities • Collaboration • Sharing • Free 15-4

  5. WEB 2.0: ADVANTAGES OF BUSINESS 2.0 Common Characteristics of Business 2.0 15-5

  6. Content Sharing Through Open Sourcing • Open system –Hardware and software based on publicly known standards that allows third parties to create add-on products to plug into or interoperate with the system • Source code • Open source • Any software whose source code is made available free • Business 2.0 capitalizing on open source • E.g. Mozilla Firefox, Linux Operating System • Web 2.0 is capitalizing on open source software 15-6

  7. User-Contributed Content • User-contributed content – Created and updated by many users for many users, e.g. YouTube, Wikipedia, Flickr • Amazon, Netflix use recommendation tools, Yelp uses customer reviews for opinions of product and services • Reputation system – Where buyers post feedback on sellers • Ebay, Amazon, Restaurants… 15-7

  8. Collaboration Inside the Organization • Collaboration system – Set of tools that supports the work of teams or groups by facilitating the sharing and flow of information • Collective intelligence – Collaborating and tapping into the core knowledge of all employees, partners, and customers • Knowledge management - Involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions 15-8

  9. Collaboration Inside the Organization • Knowledge-based assets fall into two categories • Explicit knowledge – Consists of anything that can be documented, achieved, and codified, often with the help of IT • Tacit knowledge – Knowledge contained in people’s heads 15-9

  10. Collaboration Outside the Organization • Crowdsourcing – the wisdom of the crowd - The crowd is smarter than individuals. • With business 2.0 the good idea does not come from the top but from a wider group to find a better and cheaper results. • Asynchronous communication ( traditional view) • Emails • Synchronous communication ( Business 2.0) • Instant Messaging, Chat 15-10

  11. NETWORKING COMMUNITIES WITH BUSINESS 2.0 • Social media – Websites that rely on user participation and user-contributed content • Facebook, YouTube, Google+, LinkedIn • Social network – An application that connects people by matching profile information • Social networking – The practice of expanding your business and/or social contacts by a personal network 15-11

  12. LinkedIn has created an environment that business people use this social network to meet new contacts for recruiting, prospecting and identifying experts on a topic.

  13. Social Tagging • Tags – Specific keywords or phrases incorporated into website content for means of classification or taxonomy • <head><meta name="description" content="Free Web tutorials"><meta name="keywords“ content="HTML,CSS,XML,JavaScript"><meta name="author" content=“John Smith"></head> 15-13

  14. Social Tagging • Social tagging: Collaborative activity of marking shared online content with keywords and tags • Facebook, Flickr • Folksonomy: the crowdsourcing determines the tag or keyword-based classification • Keywords such as cell, iphone, cellular phone, blackberry, mobile phone are all folksonomy for “ Mobile Device” • Website bookmark • Social bookmarking; Allows users to share, organize, search and manage bookmarks. • E.g. StumbleUpon.com ( content finds the user instead of the other way around)

  15. Social Tagging Folksonomy for Mobile Devices 15-15

  16. BUSINESS 2.0 TOOLS FOR COLLABORATING 15-16

  17. Blogs • Blog – Online journal that allows users to post their own comments, graphics, and video e.g. www.blogger.com/ ( owned by Google) • Blogs can be effectively used for marketing, focusing on topic areas with no limits on page size, word count or deadlines. • My Starbucks Idea blog • Microblogging : practice of sending brief posts • Advantages: posts can be submitted by variety of means, such as instant messaging, email, or the web. • Twitter ( each microblog is called a tweet) http://twitaholic.com/ • Real simple syndication (RSS) • Feeding frequently updated content to the users instead of having them to search for it. 15-17

  18. Wikis • Wiki – Collaborative Web page that allows users to add, remove, and change content, which can be easily organized and reorganized as required • E.g. Wikipedia • A blog user can only add content in the form of content but wiki users can generally alter the original content of any article. • Wikipedia protect the quality and accuracy of its contents by assigning users roles such as readers, editor, administrators, policy maker, software developer. 15-18

  19. Mashups • Mashup – Website or Web application that uses content from more than one source to create a completely new product or service. • E.g. any website which makes use of Google map • Application programming interface (API) • enable software developers to easily integrate data and functions instead of building them by themselves. Windows offers its own API. • Mashup editor • A visual interface to build a mashup. 15-19

  20. Video • More on Web 2.0

  21. THE CHALLENGES OF BUSINESS 2.0 15-21

  22. WEB 3.0, the next generation Web 3.0 and Semantic Web

  23. WEB 3.0, the next generation • Web 3.0 – Based on “intelligent” Web applications using natural language processing, machine-based learning and reasoning, and intelligence applications • Semantic Web – A component of Web 2.0 that describes things in a way that computers can understand 15-23

  24. Egovernment: The Government Moves Online • Egovernment - Involves the use of strategies and technologies to transform government(s) by improving the delivery of services and enhancing the quality of interaction between the citizen-consumer within all branches of government 15-24

  25. Egovernment: The Government Moves Online 15-25

  26. Mbusiness: Supporting Anywhere Business • Mobile business - The ability to purchase goods and services through a wireless Internet-enabled device 15-26

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