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Experiential Marketing

Experiential Marketing. Experiential Marketing. Provide the experience beyond the basic function of product / service Value-added  Higher price Changing consumer behavior  Higher sales One of tools for creative service design.

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Experiential Marketing

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  1. Experiential Marketing

  2. Experiential Marketing • Provide the experience beyond the basic function of product / service • Value-added  Higher price • Changing consumer behavior  Higher sales • One of tools for creative service design

  3. Source: Schmitt (1999) “Experiential Marketing” Journal of Marketing Management, 15, pp.53-67

  4. Sense

  5. July, 2010, Germany

  6. MINI Cooper

  7. Feel

  8. Think

  9. Act

  10. July, 2010, Germany

  11. Relate

  12. How to Design a Experiential Marketing ? Requirements Experience Constructs Sense • External • Service function • Physical environment • Service personnel Feel Think • Internal • Experience motivation • Expected experience • Pre-service • During-service • Post-service Act Relate

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