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THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” 25-26 October 2012

THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” 25-26 October 2012 THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” 25-26 October 2012, OECD Conference Centre, Paris Roberto Ciati

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THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” 25-26 October 2012

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  1. THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” 25-26 October 2012 THIRD MEETING OF THE OECD FOOD CHAIN ANALYSIS NETWORK “MOBILISING THE FOOD CHAIN FOR HEALTH” 25-26 October 2012, OECD Conference Centre, Paris Roberto Ciati Scientific Relation Director Barilla G&R F.lli Good for you, Good for the Planet

  2. THE BARILLA PATH: TWO MAIN STRATEGIC LINES 1. Developing and sharing a vision of the future that • tackles some major paradoxeslinked to food and nutrition • providesstrategicguidelines for the company’sdaily work. 2. Managingthe company to constantlyimproveprocesses and products, therebycontributing to the wellbeing of People and the Planet.

  3. THE BCFN FLAGSHIP CONCEPT GOOD FOR YOU, SUSTAINABLE FOR THE PLANET THE NUTRITIONAL AND ENVIRONMENTAL DOUBLE PYRAMID MODEL

  4. BARILLA - THE WAY OUR COMPANY OPERATES I have never even conceived of a non-sustainable company. There is no other way to do business outside of sustainability. And it is a sustainability linked to work, to the management of plants, of purchasing, of the whole process Guido Barilla, Chairman

  5. KEY LEARNING FROM OUR RECENT EVOLUTION NUTRITION REFORMULATION & NEW PRODUCTS ENVIRONMENT

  6. BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY • SUPPLY CHAIN • PROCESS AND PRODUCTS • PEOPLE & EDUCATION • RETAILERS • BARILLA PEOPLE

  7. BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY • SUPPLY CHAIN • Procurement of even more high quality Durum Wheat through special agreements with our suppliers: 81% «localwheat» cultivated in the same country where pasta isproduced. 100% sustainablecocoasuppliers. 100% RSPOpalmoilsuppliers.

  8. BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY • PROCESS AND PRODUCTS • Reformulation of existing products • Information and suggestion of consumption • Launch of new products responding to emerging nutritional needs • Improvement of the environmental impact of our products • Reduction of water consumption and reduction of CO2

  9. BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY • PEOPLE & EDUCATION

  10. BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY • RETAILERS • A School project collaboration with AUCHAN to promote sustainable food choices and a conscious shopping

  11. BUILDING AND SHARING KNOWLEDGE WITHIN THE COMPANY THE DOUBLE PYRAMID MODEL INSPIRES THE COMPANY • BARILLA PEOPLE

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