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The Journey Towards Smoke Free

The Journey Towards Smoke Free. Smoke Free School Grounds. Tanya Barnes Matthews . Living Healthy Schools Conference September 2007. The Journey Towards Smoke Free. Tobacco Reduction Strategy Alliance for the Control of Tobacco A Dozen Reasons Why The First Year The Journey Continues

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The Journey Towards Smoke Free

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  1. The Journey Towards Smoke Free Smoke Free School Grounds Tanya Barnes Matthews Living Healthy Schools Conference September 2007

  2. The Journey Towards Smoke Free • Tobacco Reduction Strategy • Alliance for the Control of Tobacco • A Dozen Reasons Why • The First Year • The Journey Continues • The Road Ahead!

  3. Provincial Tobacco Reduction Strategy • Tobacco is the leading cause of death & disability • Meant to provide direction for government and non-government health organizations and partners for comprehensive tobacco reduction initiatives for 2005-2008

  4. The Newfoundland & Labrador Alliance for the Control of Tobacco • Four main goals: • Prevention – preventing people from starting to smoke • Protection – Protecting people from the harmful effects of SHS • Cessation –helping smokers quit smoking and remain smoke free • Denormalization – positioning smoking so that it is no longer the norm in society

  5. A Dozen Good Reasons… • Tobacco kills • Tobacco is a drug • Tobacco is addictive • Second hand smoke kills

  6. These too… • Opportunity knocks! • Gateway drug • Conflicting messages • Perception of social acceptance

  7. And don’t forget these… • Reality check – Smoke free work • Laws prohibit youth purchasing • Liability issues • It’s the right thing to do!

  8. A journey of a thousand steps… • September 2006 all 5 school regions voluntarily adopted a smoke free school grounds policy • Much work and advocacy had been invested in creating a climate that was ready for this step • TROY 2006 • Healthy Students Healthy Schools Summit 2006 • Smoke-free Activist Tool-kit Pilot 2005

  9. 799 steps left to go… • Informing the public was an important component of the implementation • Alliance for the Control Of Tobacco (ACT) took a lead role in a promotional campaign announcing and supporting smoke free school grounds • Radio & Newspaper ads

  10. Going a little further • A survey was conducted in the fall with school administrators: • They needed support to communicate the message to their students, parents and general public • ACT responded: • “Welcome to our Tobacco Free School” banners were supplied to all schools, printed in English & French.

  11. Media blitz • ACT coordinated a mass media campaign to keep the focus on youth and to keep messages consistent (December - March) • Be Free – Smoke Free • Television & Print ads

  12. Stepping up to the front line • Resources to support being 100% smoke free within schools: • Smoke Free Schoolyards Initiatives CD (Jr. & Sr. High) • Prevention education resources • Grades 7 – 9 Smoke Free Activist Tool Kit • Grades 4 – 6 Science, Tobacco & You • Grades K – 3 Smoke Free Colouring Book

  13. Walking in their shoes… • Cessation Support for students: • Kick the Nic • Smoker’s Helpline introduces Schools’ CARE Program

  14. The CARE Program

  15. How it Works • Ask if the student smokes • Advise that they should quit and receive support • Refer them to the Newfoundland and Labrador SHL • Completereferral form online at www.smokershelp.net – available Nov 1, 2006 • Email Hit send! – SHL will email the student to set up counseling and referral to other cessation services.

  16. Check Point – End of year 1 • A second survey of principals revealed: • Smoking students moved to edge of property • Still in full view of school • School still has a smoking problem • Parents & visitors not always adhering to policy • After – school users not always compliant

  17. The Journey Continues - 2007 • ACT’s Support Plan • Outdoor signage for all schools • Brochure to target smoking teens • Tips on how to increase compliance of parents & visitors • Dept. of Health & Community Services • Roundtable on Youth Cessation (Research, Policy & Practice) • Health Canada Proposal • Develop School Cessation Protocols (Range of Interventions)

  18. SMOKE FREE GROUNDS

  19. The Road Ahead… Continued vigilance Cessation support Prevention Denormalization

  20. A Long Road Ahead…

  21. A Closer Look at Girls

  22. A Closer look at Boys

  23. Next steps: • Smoke free sport/recreation areas • NS already there! • POS advertising • Smoke free entrances at post-secondary institutions (MUN) • Smoke free hospital grounds

  24. 365 steps to go… • Tobacco control is a community concern – there’s a role for everyone to play • We’re happy to be working with schools to make Newfoundland and Labrador a healthier province.

  25. We, as parents, and society do not want our children exposed to asbestos, mould or lead, so why are smoking and second hand smoke any different?

  26. Your Story… • What has been your school’s experience with implementing the smoke free grounds policy? • How has the community responded to smoke free school grounds? • What additional support or resources would you like to have available? • Other comments or questions….

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