1 / 11

Rules of the Road

Rules of the Road. “SCRAMBLED EGGS & POLITICS”. Colorado Association of State Transit Agencies. Faye Diamond RBI Strategies & Research faye@rbistrategies.com May 17, 2013. RBI STRATEGIES & RESEARCH. www.rbistrategies.com 303-832-2444 Founded in 1985, based in Denver, Colorado

jolie
Download Presentation

Rules of the Road

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Rules of the Road “SCRAMBLED EGGS & POLITICS” Colorado Association of State Transit Agencies Faye Diamond RBI Strategies & Research faye@rbistrategies.com May 17, 2013

  2. RBI STRATEGIES & RESEARCH • www.rbistrategies.com • 303-832-2444 • Founded in 1985, based in Denver, Colorado • Among the Nation’s Top Political Consulting Firms • Work in US Western States with a focus on Colorado • International work in 22 countries • Political campaign management and consulting • Candidates, Committees, Initiatives, Referenda • Advocacy campaign management and consulting • Issue management • Grass tops and grassroots organizing • Paid and earned media • Research • Qualitative and Quantitative • Vote behavior analysis • Creative Services • Print, TV/Radio, Direct mail • Telephone Town Halls

  3. MESSAGE DEVELOPMENT • Regardless of the technology or outreach, you need a compelling message. • Show the voter that you’re providing something they want.

  4. RULE #1 - RESEARCH MATTERS Telecommunication franchise election: • Company provided numerous services and options • Selling point to potential customers • Focus groups and polling revealed: • For voters, competition outweighed service options The Right Message – Won all three franchise elections with over 75% support

  5. Rule #2 – It’s not About taxesIt’s ABOUT OPPORTUNITIES Positioned the issue as a source of job creation, not as an increase in sales tax • Vail Valley – Sales tax on the bus system • Provided inexpensive transportation for workers, increased accessibility across Vail Valley, facilitated transportation for tourists, and included bike trails

  6. Rule #3 – It’s about values Know the importance of cultural values • Building a new rail transit system • Faster, more efficient commutes • Japanese American voters more supportive of project • Their focus on family • Honolulu Transportation Project • Messaging emphasized Japanese American cultural values, linking the construction of the transit system with quality of life issues

  7. Los Angeles Olympics • Organizers concerned about people close to Olympic venues • Research showed they were not unhappy • Honolulu • Those with the longest commutes were most supportive • Sydney, Australia • More stops along the way are better • 10 stops/10 miles • 10 stops/30 miles RULE #4 – It’s about access More Accessibility - More Use

  8. Rule #5 – give them something they understand Frame of Reference • Colorado I-70 monorail derailed by Walt Disney and TomorrowLand • A lack of understanding • No frame of reference

  9. Rule #6 – politics is personal It’s about the personal investment people have in what you’re proposing • 2004 - Regional Transit Authority – El Paso County • Components of the RTA • Synchronizing traffic lights • Safety concerns at high traffic intersections

  10. Conclusion Political activities are about people’s dreams Messaging must resonate with them personally Not pie in the sky, but practical expectations of what can be

  11. RBI STRATEGIES & RESEARCH www.rbistrategies.com 303-832-2444 Presentation to the Colorado Association of State Transit Agencies Faye Diamond faye@rbistrategies.com May 17, 2013

More Related